At duckduckbaby, I led creative direction across brand, performance marketing, and digital content, guiding a team of designers and the photography department. I directed 500+ ad creatives, improving Meta Ads CTR from 1.5% to 3%, with peak performance reaching 4.5%.
I built the creative strategy for Twingle Organics, defining its visual identity, brand language, and campaign communication from scratch. I also played a key role in launching duckduckbaby's first flagship store, leading creative direction across branding, in-store experience, and visual merchandising.
At Bewakoof Brands Pvt. Ltd., I created 2,000+ marketing creatives and designed and scaled performance creatives to support campaign testing. My 'Collab of the Month' campaign banners achieved a 7% increase in CTR.
I'm currently working independently as a Design Consultant, partnering with brands on creative direction, marketing communication, and design projects. I take projects from ideation and visual direction through execution and delivery.
