At Paladin CeFi, I identified a white-space opportunity in Web3 payment infrastructure and built a B2B escrow platform from 0→1 for marketplaces and fintech platforms on Base L2 (Ethereum). I also executed a strategic pivot from B2C to a B2B white-label model after analyzing market fit and customer acquisition economics.
At Vadsoft Private Limited (Olous), I led campus and industry outreach for an AI-driven construction and real estate platform, building an outreach pipeline from a cold start. At Eyeball, I managed marketing team operations, analyzed campaign data to identify optimization opportunities, and advised on market positioning and growth.
