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sahar andrabi

@saharandrabi

Growth and partnerships leader at Cheer & Co. who drove 80–85% month-on-month sales growth and led a full brand transformation.

India

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At Cheer & Co., I led growth and partnerships, driving 80–85% month-on-month sales growth through new account acquisition and retainer conversions. I also led the brand transformation from Cheer Cookie Co. to Cheer & Co., including naming strategy, visual identity, and market rollout.

I grew social engagement by nearly 100% and scaled Pinterest reach to 12–15K monthly views. I also built an influencer outreach strategy that converted 50–60 responses into a brand ambassador pipeline.

At Luxury Escapes Travel Private Limited, I researched, wrote, and published content for 60+ deals per month, and grew social engagement by 90%. I developed performance reports using Google Analytics and Meta Business Suite, and managed content for the brand’s inspirational page on WordPress.

Earlier, I worked across content operations, copywriting, client services, and HR. At Second Living Ventures, I hired and managed a junior copywriting team of 15; across agency roles, I wrote campaign content and video scripts for client brands.

Experience

Work history, roles, and key accomplishments

Current

Director of Growth & Partnerships

Current

Cheer & Co.

Nov 2025 - Present (11 months)

Led social media and WhatsApp marketing, managed a cross-functional team, and drove 80-85% month-on-month sales growth. Spearheaded brand transformation, influencer outreach, and B2B account acquisition.

Marketing Social Media WhatsApp Marketing Influencer Marketing Brand Strategy B2B Sales Client Servicing Human Resources Operations FSSAI Regulations Account Inventory Management SOPs

Content Producer

Luxury Escapes Travel Private Limited

Dec 2021 - Jul 2025 (3 years 7 months)

Researched and published destination content for 60+ deals monthly, managed social media calendars, and developed email marketing campaigns. Grew engagement by 90% and cut content turnaround time by 85%.

Content Strategy Copywriting Social Media Email Marketing Google Analytics Meta Business Suite WordPress CMS SEO Project Management

Marketing & Content Operations Lead

Second Living Ventures

Feb 2020 - Nov 2021 (1 year 9 months)

Managed a team of 15 copywriters, curated content calendars, and coordinated integrated campaigns. Led influencer marketing and identified new revenue opportunities.

Team Management Content Strategy Copywriting Editing Social Media Influencer Marketing Project Coordination Onboarding

Senior Copywriter

Bluebot Digital Pvt. Limited

Nov 2019 - Feb 2020 (3 months)

Developed pitch strategies and wrote scripts for national TV commercials and promotional videos for fintech clients.

Copywriting Script Writing Creative Strategy Proposal Development

Copywriter

Adverb Inc

Oct 2018 - Nov 2019 (1 year 1 month)

Wrote social media content, email marketing, brochures, and video scripts for multiple client accounts including Taj Hotels and The Children's Place.

Copywriting Social Media Email Marketing Print Collateral Video Scripts E Commerce Content

Client Services Executive | Marketing Communication Manager

Pink Lemonade Communications Pvt. Limited

Mar 2018 - Oct 2018 (7 months)

Managed client relationships, presented proposals, tracked lead generation, and handled internal communications.

Client Servicing Business Development Lead Tracking Internal Communications

Human Resources Executive

FIS India Pvt. Limited

Aug 2016 - Jun 2017 (10 months)

Led employee induction, managed Rewards & Recognition programs, and organized engagement activities. Handled grievance redressal and exit interviews.

HR Operations Onboarding Employee Engagement Grievance Handling Exit Interviews CSR

HR Internship - Recruitment & Training & Development

ITC Infotech

Jun 2015 - Jul 2015 (1 month)

Supported recruitment and training operations, sourcing candidates and coordinating interviews.

Recruitment Training Interview Coordination

Education

Degrees, certifications, and relevant coursework

Amity University, Noida

MBA, HR & Operations Management

2014 - 2016

Pursued an MBA with a focus on HR and Operations Management, gaining expertise in human resources and operational strategy.

Mount Carmel College, Bangalore

Bachelor of Arts, Psychology / English Literature / Journalism

2011 - 2014

Earned a Bachelor of Arts degree with a triple major in Psychology, English Literature, and Journalism, developing strong analytical and communication skills.