shrijana sharma
@shrijanasharma
I lead data-driven social campaigns that grow communities, engagement, and brand loyalty.
IndiaWhat I'm looking for
At 72 Dragons, I led an eight-member digital marketing team, shaping campaign execution, content strategy, performance tracking, and creative coordination.
I built integrated social strategies across Instagram, TikTok, X, LinkedIn, and YouTube, growing combined followers by 59% year over year and lifting average engagement from 20% to 68% through data-driven optimization.
I also managed 200+ monthly community inquiries while maintaining a 95%+ response rate, and led end-to-end social media strategy for Cannes 2025 and 2026 with roadmaps covering 36 articles and 24 specialized video scripts per cycle.
Previously, I improved campaign ROI by 75% at AND PR Agency and reduced client time-to-value by 60%. At House&Beyond, I combined creative direction, content writing, editing, design, and digital marketing to strengthen brand communication.
Experience
Work history, roles, and key accomplishments
Marketing Team Lead
72 Dragons
Nov 2024 - Jul 2026 (1 year 8 months)
Led strategic direction and operations of an 8-member digital marketing team, overseeing campaign execution, performance tracking, and content strategy. Grew combined social media following by 59% YoY and increased engagement rate from 20% to 68%.
Business Development Executive
AND PR Agency
Jul 2024 - Oct 2024 (3 months)
Drove campaign performance through targeted marketing strategies and optimized advertising spend, contributing to a 75% increase in campaign ROI. Managed client accounts and onboarding workflows, improving operational efficiency and reducing time-to-value by 60%.
Creative Head
House & Beyond
Jun 2023 - May 2024 (11 months)
Led creative direction and content strategy across branding and digital marketing initiatives. Collaborated with creative and marketing teams to develop digital content and marketing assets aligned with brand objectives.
Education
Degrees, certifications, and relevant coursework
Narsee Monjee Institute of Management Studies
Master of Business Administration, Business Administration
2026 -
Pursuing a Master of Business Administration at Narsee Monjee Institute of Management Studies, expected to complete in 2028.
University of Delhi, Institute of Home Economics
Bachelor's Degree, Resource Management in Design Application
2020 - 2023
Completed a degree in Resource Management in Design Application from the University of Delhi, Institute of Home Economics.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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