Open to opportunities

Safwana T A

@safwanata

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Results-oriented Product Marketing Manager with 7 years of experience driving organic growth.

India

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What I'm looking for

Seeking a dynamic environment to leverage my product marketing expertise, focusing on growth strategies, cross-functional collaboration, and content-driven initiatives to achieve organizational goals.

Results-oriented Product Marketing Manager with 7 years of experience optimizing market positioning and driving organic growth. Proficient in developing go-to-market strategies, building partnerships, conducting market research, and fostering cross-functional collaboration. Skilled in crafting compelling product messaging and creating impactful marketing collateral.

Proven track record of success in leading product marketing efforts, including the growth of WebToffee, where I increased YoY revenue by 100% during 2020-2021. Successfully oversaw the GTM for 10 new products and implemented conversion rate optimization strategies that boosted sales by 10% MoM. Managed and mentored a team of content writers, outreach specialists, and designers, ensuring high-quality content and effective marketing strategies.

Strong technical skills in WordPress, WooCommerce, SEO, and analytics tools, complemented by excellent communication and problem-solving abilities. Committed to leveraging my expertise to drive growth and collaboration in a dynamic team environment.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager

Mozilor Technologies

Mar 2017 - Jun 2024 (7 years 3 months)

In my last company, I started working as a content writer, writing 5 articles a week. After, I had the opportunity to work in customer success for WebToffee WooCommerce extensions and CookieYes, a Consent Management Platform. and later as a product marketing manager focused on SEO product-led marketing and revenue growth.