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Sadhna SinghSS
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Sadhna Singh

@sadhnasingh

Salesforce Marketing Cloud Developer at HCL Technologies Limited who connected Data Cloud audiences to personalized customer journeys.

India
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At HCL Technologies Limited, I worked on Salesforce Marketing Cloud and Data Cloud solutions for Sodexo, UK, including customer data unification, segmentation, and personalized journeys. I configured data streams, identity resolution, calculated insights, and activations to connect customer profiles with Marketing Cloud campaigns.

For Debenhams, UK, I delivered Marketing Cloud solutions and integrated SFMC with enterprise systems using .NET APIs. I built customer journeys and marketing automations with Journey Builder, Automation Studio, and Audience Builder.

Earlier at HCL Technologies Limited, I worked on .NET applications for clients including Marathon Petroleum Corporation, British American Tobacco, and Merck. My work included application transitions, enhancements, SQL optimization, and implementing enterprise search with Python scripting.

Experience

Work history, roles, and key accomplishments

Debenhams logoDE

Senior Software Engineer

Debenhams

Oct 2016 - Nov 2020 (4 years 1 month)

Delivered Salesforce Marketing Cloud solutions and integrated SFMC with enterprise systems using .NET APIs for automated, personalized campaigns. Built customer journeys and marketing automations using Journey Builder, Automation Studio, and Audience Builder.

Merck logoME

Software Engineer

Dec 2010 - Jan 2012 (1 year 1 month)

Implemented FAST ESP enterprise search, later integrated into SharePoint, to make organizational content searchable. Automated content indexing and crawling using Python scripting.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Technology Delhi logoID

Indian Institute of Technology Delhi

Digital Marketing Certification, Digital Marketing

2023 - 2023

Digital Marketing Certification covering SEO, SEM, Email Marketing, and Web Analytics.

Maharshi Dayanand University logoMU

Maharshi Dayanand University

Bachelor of Engineering, Electronics & Communication Engineering

2006 - 2010

Grade: 80%

Bachelor of Engineering in Electronics & Communication Engineering with 80% marks.

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