At DAT Freight & Analytics, I lead Salesforce Marketing Cloud implementations and build Data Cloud pipelines that bring customer data together into unified profiles. I activate Calculated Insights and audience segments into Marketing Cloud journeys for personalized outreach.
I’ve built re-engagement, payment-decline, onboarding, and abandoned-cart journeys, along with custom AMPscript and SSJS pages for unsubscribes, preference centers, and lead forms. I also automated data imports and exports and integrated Marketing Cloud with Salesforce CRM and external systems.
At AGS Health LLP, I planned, built, tested, and deployed journeys and triggered emails for high-volume email and SMS campaigns. I also built Data Cloud ingestion and identity resolution for a major retail client, Michaels, and activated insights and segments into Marketing Cloud journeys.
At Global Logic Technology, I designed and ran multichannel campaigns and built automated customer journeys responding to real-time actions and preferences. I also worked on early Salesforce Data Cloud implementations, configuring Data Streams and activating unified audiences into Marketing Cloud campaigns.
