Open to opportunities

Divya Kothari

@divyakothari

Message

Certified Salesforce Marketing Cloud Consultant and Developer with 7+ years experience.

India

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my skills in marketing automation and data analysis to drive impactful campaigns.

I am a certified Salesforce Marketing Cloud Consultant and Developer with over 7 years of experience in designing, developing, and optimizing scalable multi-channel marketing automation solutions. My expertise lies in translating business goals into data-driven campaigns across various industries, including pharmaceuticals, automotive, and investment banking.

Currently, I am a Senior Marketing Automation Specialist at Inspired Thinking Group, where I lead multi-channel campaigns across Southeast Asia. I have a strong background in data segmentation, A/B testing, and executing IP warm-up plans, ensuring impactful marketing strategies. My previous roles have equipped me with the skills to manage marketing campaigns effectively using tools like JIRA and MIRO, and I am passionate about leveraging technology to enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Automation Specialist

Current

InspiredThinkingGroup (ITG)

Jan 2024 - Present (1 year 7 months)

Working with a giant in the pharmaceutical industry leading multi-channel campaigns across markets in Southeast Asia. Designed and launched scalable and dynamic email, SMS and journey solutions.

AmpScript SSJS SQL Automation Studio Intelligence Reports Mobile Studio Personalization Jira Miro A B Testing Path Optimizer

Salesforce Marketing Cloud Developer/MC Personalization Developer

Mercedes-Benz Malaysia

Jul 2022 - Present (3 years 1 month)

Involved in MC Personalization use-cases for creating user segments, web campaigns and setting web templates. Delivered end-to-end personalized customer journey implementation using journey builder, email studio, AMPScript, SQL, automation studio and REST APIs and SSJS.

AmpScript SQL Automation Studio REST APIs SSJS Segmentation Customer Profiling Agile Sprint Planning Whatsapp Messaging Templates

Salesforce Marketing Cloud Consultant

Deloitte

Sep 2021 - Present (3 years 11 months)

Exposure to the Investment sector with Interaction Studio use-cases for multiple markets. Experience in data ingestion via Azure Bastion services for generating CSV feeds via queries and task scheduler to export to SFTP.

Interaction Studio Data feeds Solution Design User Stories SFMC Capabilities

Salesforce Marketing Cloud Developer

Publicis Sapient

Sep 2018 - Present (6 years 11 months)

Strong experience in end-to-end campaign implementation and management with multi-BU setup across sectors like Automotive, Aviation, Health & Fitness and Food Processing. Leveraged AMPScript, SSJS, SQL, HTML, CSS, JS & SFMC API skills to support use cases.