Vinay Theja User

I’m a Salesforce Marketing Cloud Developer with 5.4 years of experience building Salesforce Marketing Cloud, Agentforce Cloud, Data Cloud, and CRM solutions. I’m detail-oriented, relationship-focused, and I aim to create a friendly, enjoyable working atmosphere for both internal and external customers.

In my current role, I’ve successfully delivered 3 projects on time and budget by maintaining scalable Mobile Studio and Automation Studio architecture and governance. I improved campaign completion rates by 20% by designing and maintaining 25 customer journeys in Journey Builder, and delivered Marketing Cloud Personalization and Account Engagement system integrations that drove a 35% improvement in automation efficiency.

I also architected 5 end-to-end Salesforce solutions across SFMC, Data Cloud, Marketing Cloud Personalization, Agentforce Studio, and CRM—unifying customer data through Data Cloud–Agentforce integration. As a primary technical POC for cross-functional teams, I resolved 15 production-blocking issues and reduced average team downtime by 40% per sprint cycle.

I prioritize compliance and data governance, ensuring 100% GDPR and CAN-SPAM compliance across 100K subscriber records with zero violations. Previously, I implemented SFMC and Sales Cloud, integrated Marketing Cloud with Sales/Service Cloud via Marketing Cloud Connect and REST APIs for bidirectional sync, and built strong journey mapping and email/personalization systems using AMPscript, SQL, and SSJS.