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Sabrine Borgi

@sabrineborgi

Media Buying Team Leader at MEDIANET, directing Google and social campaigns and managing budgets exceeding €2M annually.

Tunisia

Message

At MEDIANET, I lead paid media strategy across Google Ads, Meta Ads and LinkedIn Ads, aligning campaigns and budgets with client objectives. I analyze performance and turn the data into recommendations and optimization actions.

Previously, I managed teams and SEA campaigns at Step2 Marketing and PI2R. At PI2R, I managed client portfolios and advertising budgets exceeding €2M annually, with a focus on return on investment.

Experience

Work history, roles, and key accomplishments

Current

Media Buying Team Leader

Current

MEDIANET

Jan 2020 - Present (6 years 9 months)

Lead paid media strategy and recommendations across Google Ads, Meta Ads and LinkedIn Ads, aligned with client business objectives. Manage budgets, optimize campaigns, and lead the media buying team.

Google Ads Meta Ads LinkedIn Ads SEA Paid Social Budget Management Campaign Optimization Team Leadership Customer Relationship Management Reporting Analytics

Digital Marketing Director

Step2 Marketing

Jan 2019 - Dec 2020 (1 year 11 months)

Designed and implemented online marketing strategies for clients across digital channels. Built and managed a complete marketing team and coordinated daily delivery.

Digital Marketing Strategy Team Management Campaign Planning Content Development ROI Optimization Performance Analysis Reporting

SEA Department Director

PI2R

Jan 2017 - Dec 2019 (2 years 11 months)

Managed 3 teams of 12 senior and junior profiles, with responsibility for quality, training, process improvement and team growth. Oversaw SEA account audits, strategic recommendations and performance optimization.

SEA Team Management Training Process Improvement Account Audits Strategic Recommendations Performance Optimization Cross Media Customer Satisfaction

Account Manager SEA

PI2R

Jan 2008 - Dec 2017 (9 years 11 months)

Created, launched and managed paid search campaigns across Google AdWords, Bing Ads and Yahoo Search Marketing. Managed client portfolios and advertising budgets exceeding €2M annually.

Google Ads Bing Ads Search Marketing SEA Campaign Management Budget Management Client Portfolio Management Reporting ROI Optimization

Sales Manager

One Digital – Nextedia France

Jan 2007 - Dec 2008 (1 year 11 months)

Prospected and generated appointments for a French web agency specializing in SEO, website creation and redesign.

Sales Prospecting Appointment Setting SEO Web Design

Sales Representative / Account Development

ICC Call Center

Jan 2006 - Dec 2007 (1 year 11 months)

Developed and retained a professional client portfolio through prospecting, new offers and relationship management. Prepared weekly and monthly reporting and supported client file and contract management.

Sales Account Development Prospecting Customer Relationship Management Reporting Contract Management