sabrine Bakouche
@sabrinebakouche
E-commerce & Digital Performance Manager at NaturaBuy, where 1,800+ test scenarios helped cut cart abandonment by 25%.
TunisiaWhat I'm looking for
At NaturaBuy, I ran 1,800+ test scenarios across the customer journey and found 450 bugs and friction points. My analysis and recommendations contributed to a 25% drop in cart abandonment and 32K additional conversions.
I also produced 30+ SEO category and criteria pages for NaturaBuy, bringing in 20K+ organic visits a month and moving pages from unranked to Google's first page.
At BMW & MINI Tunisia, I ran campaigns across Meta, Google Ads and display that grew leads from 35 to 2,500+ a month per brand. I monitored website and lead-form performance and built monthly KPI dashboards for BMW Group HQ.
I trained as a web developer before moving into marketing, so I look at conversion funnels for where they break. I combine testing, funnel analysis and CRO with SEO, paid acquisition and CRM, and I'm looking to drive e-commerce performance end to end for an ambitious company in Europe.
Experience
Work history, roles, and key accomplishments
Digital Performance & UX Manager
NaturaBuy
Jun 2026 - Present (5 months)
Ran 1,800+ test scenarios across the full customer journey, detecting 450 bugs and friction points. Contributed to a 25% drop in cart abandonment and +32K conversions, and produced 30+ SEO pages that increased organic visits by +20K per month.
Digital Marketing Manager
BMW & MINI Tunisia
Sep 2025 - May 2026 (8 months)
Managed digital campaigns across Meta, Google Ads, and display, growing leads from 35 to 2,500+ per month per brand. Built monthly KPI dashboards and coordinated with BMW Group HQ and Accenture.
Account Manager & Marketing Manager
Tawa Digital Agency
Jun 2024 - Sep 2025 (1 year 3 months)
Managed 8 client accounts simultaneously, including 360° marketing for TokyoStore and AutoUsagée.ca, growing web traffic by 285% and link clicks by 1,500% through organic strategy. Also managed WordPress sites for SentiDigital and Exploit Consult, and provided 360° marketing consulting for multiple e-commerce brands.
360° Marketing & Digital Communications Manager
Afro-Pharma
May 2022 - May 2024 (2 years)
Optimized SEO and UX across e-commerce platforms, improving visibility and conversion. Signed 188+ B2B contracts in two years and opened new markets, while managing influencer campaigns and a creative team.
Digital Marketing Manager & Web QA Tester
Softtodo
Oct 2020 - May 2022 (1 year 7 months)
Defined and implemented SEO strategies including technical audits and content optimization. Ran cross-device and cross-browser web QA, identifying bugs and tracking fixes to resolution.
Marketing & Communications Manager
Swisscontact / DAHAR Federation
Feb 2020 - Aug 2020 (6 months)
Directed marketing and content strategy including blog, videos, and newsletters, using Google Analytics and social data to drive campaign decisions.
Education
Degrees, certifications, and relevant coursework
ENEB
MBA, Marketing
2025 -
Pursuing an MBA in Marketing, expected completion in 2027.
ISET Djerba
Master's, Information Technology, Communication & Innovation
2019 - 2021
Completed a Master's degree in Information Technology, Communication & Innovation.
TuniSard Programme
Management Training, Management
2018 - 2018
Completed management training in 2018.
ISET Charguia
Bachelor's, Applied Computer Science
2014 - 2017
Completed a Bachelor's degree in Applied Computer Science with a focus on Web & Mobile Development.
Tech stack
Software and tools used professionally
Availability
Location
TunisiaAuthorized to work in
Website
sabrine-bakouche.netlify.appSalary expectations
Social media
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