Open to opportunities

ines sakkat

@inessakkat

Message

Paid Ads Specialist with 5+ years maximizing Google Ads & Meta Ads results through precise tracking and optimization.

Tunisia

Message

What I'm looking for

I’m looking for a role where I can own Google Ads and Meta Ads strategy, manage optimization end-to-end, and use conversion/events tracking and reporting to maximize results for e-commerce and lead generation.

I’m a Paid Ads Specialist with 5+ years of experience, focused on maximizing results for E-commerce and Lead Generation clients. I build and improve paid ads performance using Google Ads and Meta Ads, grounded in strong communication and analytical skills.

In my current role, I create paid ads strategies, manage and optimize Google Ads & Meta Ads, and drive performance with conversion and events tracking. I also support data tracking and provide time report creation to keep campaigns transparent and actionable.

Previously, I worked as an SEM & SMA Specialist (remote), where I handled lead generation campaign optimization and ecommerce campaign optimization. I focused on real-time reporting, tracking & setup, and campaign refinement to improve outcomes across multiple client regions.

I also bring complementary experience from digital marketing and project support, including paid ads campaign management and project coordination. Alongside media buying and strategy creation, I’ve developed skills in Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and Microsoft Clarity to ensure measurable, conversion-driven campaigns.

Experience

Work history, roles, and key accomplishments

Current

Paid Ads Specialist

Current

Commerciales de Tunis (ESSECT)

Sep 2024 - Present (1 year 6 months)

Created paid ads strategies and managed Google Ads and Meta Ads campaigns through ongoing optimization. Built conversion and events tracking and produced performance reporting for lead generation goals.

Google Ads Meta Ads Conversion Tracking Campaign Optimization GA4 Google Tag Manager Looker Studio Email Marketing

Paid Ads Specialist & PM

Zerda Digital

May 2021 - Sep 2024 (3 years 4 months)

Developed and optimized paid ad strategies and supported media buying. Coordinated paid campaign delivery with a focus on lead generation and reporting.

Media Buying Campaign Optimization Tracking Setup Google Ads Meta Ads Team Coordination Client Coordination GA4 Looker Studio

SEM & SMA Specialist

RDPQ

Jan 2019 - Jan 2021 (2 years)

Created and managed search and social ad campaigns using Google Ads. Handled conversion and events tracking and optimized campaign performance remotely.

Google Ads Meta Ads Campaign Management Conversion Tracking Event Tracking Google Tag Manager Looker Studio Microsoft Clarity

Education

Degrees, certifications, and relevant coursework

RDPQ

Master in Digital Marketing, Digital Marketing

2019 - 2021

Activities and societies: Paid ads strategy creation; Google Ads & Meta Ads management/optimization; conversion and events tracking.

Completed a Master in Digital Marketing (SEM & SMA Specialist focus) and developed skills in paid ads strategy creation, Google Ads/Meta Ads management, and conversion/event tracking.

ESSECT

Licence in Marketing, Marketing

2016 - 2019

Activities and societies: Lead generation campaign optimization; ecommerce campaign optimization; SEO audit & strategy implementation; ad/event report-related work.

Earned a Licence in Marketing with coursework focused on lead generation and campaign optimization, including ecommerce campaigns and SEO audit/strategy implementation.