Open to opportunities

Naim Hmem

@naimhmem

Digital Marketing & Communications Manager with 8+ years driving performance-focused multi-channel strategies, SEO/Ads, CRM and reporting.

Tunisia

Message

What I'm looking for

I’m looking for a role where I can own performance marketing strategy across channels, lead digital project execution, and turn data into clear KPI-driven decisions. I want an international team that values communication, accountability, and continuous optimization.

I’m a digital marketing and communications leader with 8+ years of experience delivering performance-driven strategies across SEO, online advertising, marketing automation, and CRM. I define and execute multi-channel plans, launch and optimize Google Ads and social campaigns, and ensure tracking is reliable using Google Tag Manager and related tools.

I thrive in international, cross-functional environments where I manage client projects end-to-end—from needs analysis and tailored strategy definition to dashboards, KPI monitoring, and continuous optimization. I also build employer and brand presence through SEO-driven editorial content, manage WordPress web experiences, and guide CRM adoption (including Odoo) with change-management support, while leveraging AI tools for content and data analysis.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Kiffcom

Dec 2025 - Present (6 months)

Managed digital client projects by diagnosing needs and defining tailored multi-channel marketing strategies across SEO, paid advertising, social media, and email. Launched and managed Google Ads and Meta Ads campaigns with advanced tracking (Google Tag Manager, Google Merchant Center), built Looker Studio performance dashboards, and supported Odoo ERP adoption through demos and change management.

Digital Strategy SEO Google Ads Meta Ads Google Tag Manager Google Merchant Center Looker Studio Odoo Email Marketing Marketing Analytics

Digital Marketing Manager

Hexastra

Oct 2024 - Dec 2025 (1 year 2 months)

Led a B2B digital communication strategy targeting the African market across 5 business units (Geo-tracking, Hexastra, Stratum Africa, Stationnex, Wingo GPS). Produced SEO and web content, managed Google Ads and social media ad campaigns, ran email marketing initiatives, and delivered performance reporting with continuous optimization.

B2B Marketing SEO Web Content Google Ads Email Marketing Social Media Management performance reporting Multi Unit Campaign Coordination

Digital Marketing Manager

Orel Services

Apr 2022 - Aug 2024 (2 years 4 months)

Implemented HR marketing and digital communication strategy for an IT services company operating in Europe and the Middle East, building employer branding through SEO-driven editorial content. Managed and optimized 5 WordPress websites, animated professional social communities, supported digital recruitment campaigns, and organized internal/external events with related communications materials.

Employer Branding HR Marketing SEO WordPress On Page SEO Community Management Content Distribution

Digital Marketing Manager

Clediss

Jan 2021 - Mar 2022 (1 year 2 months)

Deployed digital marketing strategies to strengthen brand visibility and awareness, managing PPC campaigns and continuously optimizing for ROI. Owned SEO improvements, managed and animated company social media channels, coordinated media partnerships, and produced internal and external communication materials.

Digital Marketing Strategy PPC SEO ROI Optimization Social Media Management Content Production Media Partnerships Brand Awareness

Digital Marketing Specialist

Intercom Technologies

Jun 2017 - Dec 2020 (3 years 6 months)

Designed and deployed digital communication and marketing strategies across SEO, SEA, and SMO, managing the company’s social media presence and online communities. Created and managed web and social content, implemented and monitored email marketing campaigns, analyzed performance via Google Analytics, and supported internal and external event organization.

SEO SEA Social Media Management Email Marketing Google Analytics Web Content Management Content Production Community Management event support

Education

Degrees, certifications, and relevant coursework

Higher Institute of Technological Studies in Communications of Tunis

Master's Degree, Digital Communication

2017 - 2019

Earned a Master's Degree in Digital Communication from the Higher Institute of Technological Studies in Communications of Tunis from 2017 to 2019.

Higher Institute of Technological Studies in Communications of Tunis

Applied Bachelor's Degree, Information & Communication Technology Management

2014 - 2017

Earned an Applied Bachelor's Degree in Information & Communication Technology Management from the Higher Institute of Technological Studies in Communications of Tunis from 2014 to 2017.