Ahmed Melki

Owns creative strategy across the agency's e-commerce and DTC client portfolio. Translates ad account performance data into creative direction and leads editors and designers from brief to QC.

Managed the full creative pipeline for DTC clients, including customer research, angle development, scriptwriting, and post-launch iteration. Conceived and briefed 500+ ad creatives and cut editor revision cycles by approximately 80%.

Reduced customer acquisition cost by 40% and cost per acquisition by 33% through structured A/B testing and budget reallocation. Increased online sales by 23% and customer retention by 27% via UX improvements and segmented campaigns.

Generated 5,000+ online sales through multi-channel e-commerce campaigns across European markets. Built automated email workflows converting at 3% and reduced acquisition costs through audience segmentation and creative iteration.

Built and launched an augmented reality web application, ranked Top 10 at Flat6Labs Startup Camp. Led a team of designers and developers, achieving a 60% lead conversion rate and executing B2B go-to-market strategy.

Supervised 30+ consultants across 10+ concurrent projects, delivering on time and to specification. Conducted market studies and provided actionable recommendations to SME and corporate clients.

Bachelor's degree in Business Administration with a focus on Marketing and Management from IHEC Carthage, completed in 2019.