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yassine bouguerba

@yassinebouguerba

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I grow hotel and education brands through SEO, paid media, and analytics.

Tunisia

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What I'm looking for

I'm looking to grow digital performance for hospitality or education brands through technical SEO, AI-search optimization, paid media, analytics, and multi-brand marketing projects.

I drive digital growth and web performance for hospitality and education brands, combining technical SEO, AIO/GEO, paid media, and web analytics.

At Seabel Hotels Group, I manage technical and on-page SEO for five brands and improve visibility in AI search engines through AIO/GEO. I also designed and deployed multi-container GTM tracking across GA4, Meta Pixel, Sojern, and Profitroom.

For Restaurant Diwan El Medina and Compass Travel & Events, I led social media strategy, conversion-focused content, Meta Ads, and ongoing KPI optimization across reach, CTR, and conversions.

My hospitality marketing experience includes Radisson Blu Hotel & Convention Center Tunis, where I supported overall marketing operations and served as interim Marketing Manager for one month. I also founded Digital Connection, an ISETH club, and volunteer with the Tunisian Red Crescent in Kram.

Experience

Work history, roles, and key accomplishments

Current

Digital Growth & Performance Executive

Current

Seabel Hotels Group

Mar 2026 - Present (7 months)

Piloted technical SEO and on-page optimization for 5 hotel brands, implemented AIO/GEO strategies for AI search visibility, and deployed multi-container GTM setups for GA4, Meta Pixel, Sojern, and Profitroom.