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@khaddoumawajdi
Spécialiste marketing digital axé sur performance, acquisition et contenu engageant.
TunisiaJe suis spécialiste en marketing digital avec une solide expérience dans la conception et la mise en œuvre de stratégies numériques axées sur la performance — SEO, Google Ads, META Ads et gestion de campagnes social media. J'analyse les données avec Google Analytics et SEMrush pour optimiser les ROI, créer du contenu engageant et piloter des initiatives payantes et organiques pour divers secteurs (santé, e‑commerce, education).
J'ai dirigé des projets freelance et collaboré avec des structures comme Laboratoire Roncey International, une polyclinique et un centre d'apprentissage, en orchestrant stratégies de lancement produit, réputation en ligne, partenariats influenceurs et suivi KPI. Je combine créativité, leadership d'équipe et rigueur analytique pour atteindre les objectifs de croissance des clients.
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Work history, roles, and key accomplishments
Freelance
Designed and executed tailored digital marketing plans and paid campaigns (Meta, Google) for multiple clients, optimizing performance to maximize ROI and grow audience engagement. Produced and scheduled social content, performed analytics with Google Analytics and SEMrush, and advised on strategy improvements.
Laboratoire Roncey International
Conducted market research and competitive analysis to refine product positioning and launch strategy, established influencer partnerships, and integrated products on PrestaShop to support e‑commerce growth.
Archipel Mixed Learning
Created and managed Meta ad campaigns and social content (Facebook, Instagram, TikTok), tested creative ideas to grow followers, and tracked KPIs via Meta Insights to optimize campaign performance.
Polyclinique Les Berges du Lac
Managed online reputation and developed a targeted digital marketing strategy, creating social content and Meta ad campaigns to promote clinical services and improve public perception.
Degrees, certifications, and relevant coursework
Master Professionnel, Marketing Digital & communication
Master Professionnel en Marketing, spécialité Marketing Digital et communication.
Licence en sciences de gestion, Finance
Licence en sciences de gestion, spécialité Finance.
Software and tools used professionally
TunisiaYou can contact khaddouma and 90k+ other talented remote workers on Himalayas.
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