Amar Shah
@amarshah2
I turn brand, customer experience, and market data into growth-driving business insights.
CanadaWhat I'm looking for
I synthesize brand and customer-experience evidence into actionable insights across restaurant, retail, CPG, consumer service, and hospitality. At Service Management Group, I identified perception drivers linked to 12% gains.
I've built AI workflows and agents for CX reporting, automating extraction, calculation, validation, planning, and storytelling while reducing reporting cycles. I also co-engineered Tableau dashboards from 30K+ records, improving trend accuracy and reducing analysis time by 32%.
My work spans questionnaire design, stratified sampling, predictive modeling, SQL analysis, ethnography, and usability testing. I bring an economics and business background to research that turns human behavior and data into practical decisions.
Experience
Work history, roles, and key accomplishments
Insights Analyst
Service Management Group
Apr 2024 - Sep 2026 (2 years 5 months)
Synthesized brand and customer experience evidence across global industries to uncover perception drivers linked to 12% gains. Developed AI workflows and co-engineered Tableau dashboards, reducing reporting cycles and analysis time.
Research and Data Analyst
Independent
Jan 2023 - Mar 2024 (1 year 2 months)
Crafted a 91% accurate food insecurity predictive model using World Bank datasets and explored the impact of a sugar-sweetened beverage tax. Queried sales data in SQL and visualized trends in Power BI for consumer insights.
Design Research Fellow
InWithForward
Oct 2022 - Apr 2023 (6 months)
Performed ethnography and usability testing to inform the redesign of group experiences, reducing no-shows. Applied the B-COM model to introduce multi-sensory interventions and analyzed user narratives to eliminate unnecessary UX experiments.
Junior Business Analyst
Beedie School of Business
Jan 2022 - Dec 2022 (11 months)
Benchmarked EDI programs across 22 business peer schools and elicited stakeholder requirements through interviews and workshops. Developed evaluation matrices and proposals that influenced strategic initiatives and a four-year pilot.
Education
Degrees, certifications, and relevant coursework
Simon Fraser University
Bachelor of Economics, Economics
Bachelor of Economics with a minor in Business Administration from Simon Fraser University, completed in February 2023.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Job categories
Skills
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