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Priyadarshini Giri

@priyadarshinigiri

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Consumer insights and business intelligence leader driving data-led loyalty and brand growth.

United Arab Emirates

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What I'm looking for

I seek a role where I can lead consumer insights and loyalty analytics, drive data-informed strategy, mentor analysts, and deliver measurable commercial impact.

I am a consumer insights and business intelligence professional with 8+ years translating complex quantitative and qualitative data into actionable commercial strategies across India and the UAE. I lead teams to design and deliver primary research, segmentation, CLV modelling and loyalty analytics.

My experience spans in brand health trackers, product and concept testing, customer experience programs and commercial/financial modelling for loyalty. I have led large multi-city studies (8,000+ sample), managed multi-module loyalty datasets, and owned client relationships that generated significant revenue.

I combine practical analytics skills (Python, SPSS, R, Power BI, Medallia/Qualtrics) with hands-on project delivery and stakeholder presentation experience, consistently recognized with internal awards for client impact and performance.

Experience

Work history, roles, and key accomplishments

Current

Consumer Insights Manager

Current

Jumeirah Hotels & Resorts

Feb 2022 - Present (3 years 8 months)

Manage primary research (qualitative and quantitative) and loyalty program performance tracking, leading a team of analysts and data scientists and delivering insights that supported a major client engagement generating AED 8 million in revenue.

Consumer Insights Team Leadership Python SQL Segmentation

Insights Manager

4Sight Research and Analytics

Aug 2021 - Jan 2022 (5 months)

Owned end-to-end proposals, questionnaire design and data analysis for real estate and FMCG clients, delivering strategic insights and Power BI reporting for major Abu Dhabi real estate accounts.

Survey Design Data Analysis Power BI SPSS Segmentation Question Design Operations Management

Associate Manager

4Sight Research and Analytics

Dec 2019 - Aug 2021 (1 year 8 months)

Led proposal design, sample framing and reporting for conglomerate and fintech clients, and contributed to commercial and financial modelling for loyalty programs.

Sample Framing Data Analysis Report Writing Operations Management

Senior Research Manager

Kantar

Jun 2019 - Dec 2019 (6 months)

Led segmentation and brand performance tracking projects for Jumeirah and other clients, handling proposal writing, field coordination and analysis to inform brand and product strategy.

Segmentation Proposal Writing Data Analysis Report Preparation

Research Manager

Kantar

Jun 2018 - Jun 2019 (1 year)

Managed brand health trackers and campaign evaluations across 16 markets for Jumeirah, executing end-to-end research operations and presenting findings to senior stakeholders.

Brand Health Research Data Analysis Reporting

Associate Research Manager

Kantar

Jun 2017 - Jun 2018 (1 year)

Executed monthly CX studies and managed usage & attitude and product innovation projects for FMCG and retail clients, applying max-diff and segmentation techniques.

Max Diff Segmentation Usage & Attitude Ehrenberg Bass

Education

Degrees, certifications, and relevant coursework

London Business School

Certificate, Business of AI

Completed a certificate program titled The Business of AI in 2023.

National University of Singapore

Certificate, Consumer Behaviour

Completed a certificate program in Consumer Behaviour.

Symbiosis School of Media & Communication

Master of Business Administration, Communication Management

2015 - 2017

Grade: 7.8 CGPA

Completed a postgraduate program in communication management with a focus on consumer insights and business intelligence, graduating with a CGPA of 7.8.