Looking for a job

Nicolas Abou

@nicolasabou

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I’m a strategist experienced in the marketing of products, services, brands & experiences.

Canada

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What I'm looking for

I am passionate about helping purpose-driven businesses of all industries with clear business, product & marketing strategies to uncover business opportunities.

I’m a bilingual, proven business strategist and product marketer experienced in helping executives and founders in the ideation, research, design, content and activation of digital products, brands, services & experiences.

I am passionate about helping purpose-driven businesses of all industries with clear business, product & marketing strategies to uncover business opportunities.

My ability to feel and observe human emotion and behaviour has allowed me to lead, direct and capture campaigns and brand activations for world-class brands.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategy

Current

Signifly

Feb 2022 - Present (4 years 4 months)

- Develop and execute product marketing strategies with differentiated positioning and messaging to increase awareness, adoption and market share.
- Led and oversaw the innovation and development of the strategy practice and client offerings to sustain the doubled growth in a year.

Marketing Product Marketing B2B Product Marketing Management

Senior Digital Experience Strategy Consultant

IBM iX

Sep 2014 - Jan 2022 (7 years 4 months)

- Lead product strategy efforts through Insight, Idea, and Impact to uncover customer insights, define a strategy to innovate the customer & product experience, and create a roadmap to guide the execution of the strategy.
- Led several Enterprise Design Thinking workshops to align multi-disciplinary teams around the real needs of their users and deliver product roadmaps.

Digital Experience Management Business Strategy Product Marketing Product Roadmap