Open to opportunities

Ryan Knipe

@ryanknipe

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Performance marketing authority with 20 years of leadership experience.

United States

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my extensive marketing experience while fostering innovation and growth within a collaborative team environment.

I am a seasoned marketing leader with over 20 years of experience in driving growth and improving ROI through thoughtful, data-informed strategies. My expertise spans B2B, B2C, DTC, and CPG marketing, where I have successfully led high-impact campaigns and built cross-functional teams. I am passionate about delivering measurable and meaningful work that contributes to long-term brand success.

Currently, I oversee a five-person SEO team at a media agency, where I drive growth across diverse client accounts. My role involves leading end-to-end SEO initiatives, conducting technical audits, and leveraging enterprise-grade SEO platforms to deliver ROI-focused results. I also founded a hybrid marketing consultancy, delivering executive-level strategy and full-funnel execution for brands across various sectors, including natural health and wellness, automotive, and retail.

Throughout my career, I have managed significant marketing budgets and have a proven track record of optimizing performance through analytics and AI-driven initiatives. I thrive in environments that challenge me to innovate and push the boundaries of traditional marketing.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principle Marketing Strategist

Current

StratDrift

Jul 2024 - Present (1 year)

Founded and lead a hybrid marketing consultancy delivering executive-level strategy and full-funnel execution for brands across natural health & wellness, automotive, retail, technology, and CPG sectors. Developed growth marketing strategies that improved CAC, increased AOV, and maximized LTV across digital channels.

Growth Marketing SEO SEM Content Marketing Budget Management Branding

Current

Director of SEO

Current

Division-D

Feb 2025 - Present (5 months)

Oversee the strategic direction and performance of a five-person SEO team, driving growth across client accounts in diverse industries including packaging & shipping, healthcare, logistics, athletics, e-commerce, and financial services. Lead end-to-end SEO initiatives, technical audits, competitive analysis, keyword architecture, content strategy, and authoritative link acquisition to strengthen o

SEO Technical SEO Keyword Research Content Strategy Link Building Google Analytics SEMrush Data Analysis

Director of E-commerce

Main Street, Inc.

Jul 2022 - Jun 2024 (1 year 11 months)

Directed and managed the E-commerce Department, overseeing product merchandising, marketing strategies, and a $4M annual marketing budget. Led cross-functional teams in optimizing product strategy through innovative UX/UI design and SEO enhancements, resulting in a 25% YOY increase in conversion rates and driving a $1.5 million YOY revenue increase.

Marketing Strategy Budget Management UX UI Design SEO Conversion Rate Optimization Team Leadership

Owner-Operator

Spoony Sweets Cereal Cafe

Jan 2018 - Mar 2020 (2 years 2 months)

Pioneered a startup company from conceptualization to realization, establishing New Jersey's premier All-Day Cereal Cafe, breaking new ground in the local culinary scene. Led the development and execution of demand generation and product strategies to optimize both organic and paid marketing efforts, driving a 47% YOY increase in consumer packaged goods (CPG) sales.

Startups Demand Generation Product Strategy Organic Marketing Paid Marketing CPG Conversion Rate Optimization Social Media Growth Product Marketing

Director of Marketing

Davis Enterprises

Jul 2020 - Jul 2022 (2 years)

Spearheaded marketing across a diverse portfolio of 11 properties, encompassing 7 apartment communities, 2 housing developments, a corporate business center, and upscale shopping mall. Led, trained, and managed a high-performing team of 12, executing marketing strategies that drove over $40M in annual recurring revenue.

Marketing Strategy Team Leadership Paid Media Organic Growth Budget Management Digital Assets Branding

Marketing Manager

Burns Honda

Apr 2017 - Mar 2018 (11 months)

Managed BurnsHonda.com, BurnsAutoofOaklyn.com and HondaFactoryParts.com E-commerce websites, content, digital and traditional marketing.

Content Management Digital Marketing Traditional Marketing

Strategic Digital Specialist

DBCi Interactive

Sep 2014 - Apr 2017 (2 years 7 months)

Helped B2C, B2B, and DTC companies expand their reach, exposure and growth through digital advertising and marketing.

Digital Advertising Digital Marketing B2C Marketing B2B Marketing DTC Marketing Growth Strategy

Senior Sales & Marketing Executive

Cars.com

Jul 2008 - Jun 2014 (5 years 11 months)

Managed account base of 68+ dealers managing and selling the full spectrum of Cars.com products.

Account Management Sales Digital Agency

Education

Degrees, certifications, and relevant coursework

Rowan University

Master of Business Administration (MBA), Marketing Concentration

Focused on advanced marketing strategies, leadership, and business administration. Developed expertise in various marketing disciplines including digital, performance, and strategic planning.

Rowan University

Bachelors of Arts, Advertising

Studied the principles of advertising, including campaign development, media planning, and consumer behavior. Gained foundational knowledge in marketing communications and creative strategy.