Open to opportunities

Stephen Gasparini

@stephengasparini

Message

Experienced digital marketer specializing in SEO, analytics, and growth for small businesses.

United States

Message

What I'm looking for

I seek a leadership role where I can drive SEO and growth strategies, mentor teams, and apply data-driven marketing and AI tools to scale business outcomes.

I am an experienced digital marketer with 10+ years building SEO, analytics, and paid acquisition strategies for startups and local businesses. I have led teams, developed portfolio-wide SEO programs, and spoken on AI for SEO at industry events.

My background includes Director-level roles in digital marketing and SEO, managing teams of 1–4 people and delivering measurable growth such as a documented 70% correlation to new user acquisition through SEO efforts. I also run a freelance brand focused on web development, SEO, and digital advertising to help local small businesses scale online.

I combine technical web skills (HTML, CSS, JavaScript, WordPress, Shopify, PHP, SQL) with tools-driven marketing (SEMrush, Ahrefs, Search Console, Google Analytics, Google Ads) to drive CRO, backlink strategy, and measurable ROI. I seek opportunities where I can lead strategy, mentor teams, and apply data-driven marketing to accelerate business growth.

Experience

Work history, roles, and key accomplishments

Current

Director of DM Copywriting

Current

Syracuse Digital Marketing

Mar 2025 - Present (9 months)

Leads digital marketing copywriting and strategy for local clients, driving content and SEO initiatives since March 2025 to improve online presence and conversion.

On Page SEO Content Strategy Copywriting Google Analytics SEMrush Ahrefs WordPress

Manager of SEO

Plowz & Mowz

May 2019 - Mar 2025 (5 years 10 months)

Led a 1–4 person SEO team from May 2019 to March 2025, implementing local SEO and GMB strategies credited with ~70% correlation to new user acquisition and supporting paid/search integration.

Local SEO Google Ads WordPress CRO A B Testing Google Analytics Shopify

Director of SEO

Science, Inc.

Sep 2021 - May 2023 (1 year 8 months)

Built and led SEO initiatives across the Science, Inc. portfolio from September 2021 to May 2023, developing team capabilities and presenting keynote on AI for SEO strategies.

Team Leadership Technical SEO Portfolio Strategy Google Analytics Umbraco Squarespace

Digital Marketer

ACS Web Design & SEO

May 2015 - May 2019 (4 years)

Progressed from intern to senior digital marketer between May 2015 and May 2019, owning PPC, website content, SEO, internal IT support, and B2B sales to drive client growth.

PPC SEO HTML CSS JavaScript PHP SQL Content Development

Education

Degrees, certifications, and relevant coursework

Syracuse University

Bachelor of Science, Systems & Information Sciences

2012 - 2016

Grade: 3.0 GPA

Graduated with a B.S. in Systems & Information Sciences from Syracuse University in May 2016, focusing on Global Enterprise Technologies and studying in both the iSchool of Information Studies and the Engineering School.