Open to opportunities

Matthew O'Such

@matthewosuch

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Digital marketing executive with 20+ years of impactful strategies.

United States

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What I'm looking for

I seek a role that fosters innovation, collaboration, and growth opportunities in digital marketing.

I am a seasoned digital marketing executive with over two decades of experience in crafting and executing high-impact strategies for leading enterprise agencies and Fortune 500 brands. My career has been marked by a commitment to driving revenue growth through innovative approaches in Search Engine Optimization (SEO), content creation, and digital marketing best practices. Currently, I serve as the Vice President of Audience, SEO, Social, Editorial & Digital Marketing at Find.co, where I lead a cross-functional team of over 50 professionals, focusing on audience development and product-led growth strategies.

Throughout my career, I have successfully built and scaled teams, notably transforming a two-person SEO team at Getty Images into a global group of over 10 specialists. My strategic leadership has resulted in significant growth, managing a line of business with more than $50 million in annual revenue. I am passionate about leveraging data-driven insights to optimize customer experiences and enhance website infrastructure for organic search, ensuring alignment with company goals and driving dynamic revenue growth.

Experience

Work history, roles, and key accomplishments

Current

VP, Audience, SEO, Social, Editorial

Current

Find.co

Jul 2024 - Present (1 year)

Spearheaded the strategic vision, execution, and management of a cross-functional team of over 50 employees, delivering on digital marketing best practices to achieve revenue growth. Led the development and execution of a comprehensive audience development strategy encompassing SEO, social media, email marketing, and customer retention, directly contributing to a product-led growth strategy.

SEO Content Creation Conversion Rate Optimization Landing Page Optimization SEM Social Media Marketing Paid Media Digital Marketing Team Leadership Strategic Planning

VP, SEO & Digital Marketing

Getty Images, iStockPhoto

Dec 2019 - Present (5 years 7 months)

Served as the strategic lead for managing and executing a cross-functional team of ecommerce specialists, prioritizing a roadmap of campaigns, vendor partners, and internal stakeholders. Built an effective SEO strategy from scratch, expanding a 2-person team to a global group of 10+ FTEs with international strategists specializing in Content and Tech SEO, Developers, and Data Science.

SEO Digital Marketing Ecommerce Team Leadership Strategic Planning Technical SEO Data Science Budget Management Vendor Management

Global Head of Organic Marketing (SEO)

WeWork

Jul 2019 - Present (6 years)

Led global strategy for a team of 12 international SEOs, owning organic search as a channel to drive customer-first marketing. Partnered with content development, product marketing, marketing operations, product, technology, and design teams to evangelize search as a channel and drive alignment across departments.

SEO Organic Marketing Team Leadership Content Development Product Marketing Marketing Operations Cross Functional Collaboration

VP Audience Development, SEO, Social

Ziff Davis

Mar 2017 - Present (8 years 4 months)

Led the redesign of the 'Due Date Calculator' for the What To Expect brand, resulting in a 1,200% increase YoY in SEO traffic and achieving a #1 ranking on Google. Managed, supported, and trained a team of 8 SEO team members in production and execution of best practices across technical, content, and authority.

Audience Development SEO Social Media Content Marketing Technical SEO Team Management Webby Award Google Analytics Competitive Analysis

Director of SEO

Razorfish

Apr 2014 - Present (11 years 3 months)

Served as a Subject Matter Expert to major clients including Marriott International, American Express, and Mercedes-Benz. Designed, presented, and implemented quick-win and long-term strategies, aligning across digital marketing teams focusing on organic search.

SEO Digital Marketing Client Management Project Management Strategy Development Publicis Groupe

Director of Digital Marketing - SEO Lead

PCG Digital Marketing

Jun 2013 - Present (12 years 1 month)

Outlined and secured the Paid Search management SOW for Ford Motor Co. corporate, contributing directly to 30% of the company’s new revenue over 3 years. Researched, developed, and implemented company-wide standards for new SEO strategies, ensuring quality assurance and measuring campaign effectiveness using Google Analytics.

Digital Marketing SEO Paid Search Google Analytics Content Creation Technical SEO Campaign Analysis

Webmaster - Internet Marketing Lead & Senior Programmer

SavingsBonds.com Inc. / FuneralTrusts.com

Aug 1999 - Present (25 years 11 months)

Directly supervised, managed, and coordinated all aspects of the company's website, database administration, backend development, and advertising campaigns. Designed, created, and maintained sites using ColdFusion, JavaScript, HTML, and MS Access, including extensive database design and e-commerce integration.

Web Master Webmaster Database Administration Backend Development Campaigns ColdFusion JavaScript HTML MS Access

Education

Degrees, certifications, and relevant coursework

Villanova University

Associate's Degree, Computer Science

Pursued an Associate’s Degree in Computer Science. Studied as Computer Science Major for 3 Years actively using Java, Object Oriented Programming/Design & Applied Programming Design. Left Villanova early to attend CTI.

Chubb Technical Institute

Diploma, Web Development & Business Programming

Grade: HONORS

Graduated with HONORS from this vocational technical school, best known for its IT training & certifications. Focused on Web Development & Business Programming.