Open to opportunities

Maggie Boileau

@maggieboileau

Message

I am a strategic marketing leader driving brand growth with data-driven SEO, PPC, and cross-functional leadership.

United States

Message

What I'm looking for

I'm seeking a strategic marketing leadership role to lead cross-functional teams, scale revenue with data-driven SEO/PPC, drive brand differentiation, and contribute to growth-focused companies; open to relocation and consultancy opportunities.

I am a results-oriented marketing leader with deep expertise in SEO, PPC, website design, and digital paid media. I have led advertising for 60+ clients, overseen 8-figure annual budgets, scaled an agency to $60K MRR, and delivered client wins including 100+ personal injury leads per month and 400% growth for a competitive law firm.

My approach combines rigorous data analysis, conversion-tracking infrastructure, and collaborative team leadership to optimize performance and drive sustainable growth. I build cross-functional teams, streamline processes, and create targeted brand strategies that align with business objectives and boost ROI.

Experience

Work history, roles, and key accomplishments

Current

Search Marketing Consultant

Current

Accel Marketing Solutions

Mar 2025 - Present (7 months)

Provide SEO, PPC, and conversion-tracking consulting to legal marketing teams, doubling monthly lead volume for multiple clients and advising on tracking across 85+ legal websites. Deliver schema and AI-driven SEO recommendations to improve organic visibility and lead quality.

SEO PPC Google Ads Conversion Tracking Local SEO Analytics Data Infrastructure

Current

Strategic Marketing Director

Current

The Basement Agency

Mar 2023 - Present (2 years 7 months)

Founded and lead a full-service agency managing 16+ clients and scaling revenue to $60K MRR while overseeing multidisciplinary teams and high-spend ad campaigns. Led rebranding and performance strategies that improved client acquisition and retention.

SEO PPC Paid Media Brand Strategy Team Leadership Web Design Budget Management Client Services

Senior Ad Strategist

EverConvert

Jan 2021 - Mar 2023 (2 years 2 months)

Built and scaled the Google Ads and Local Service Ads department, tripling team capacity in two years and managing advertising for 60+ legal clients to drive consistent lead generation and ROI. Launched new service offerings across LinkedIn, Local Service Ads, and Nextdoor.

Google Ads Local Advertising Paid Media Cross Functional Collaboration Data Analysis LinkedIn Ads Next Door

SEO & Paid Ads Analyst

Adventure Ad Agency

Feb 2018 - Jan 2021 (2 years 11 months)

Managed SEO and PPC campaigns across a diverse client portfolio, executed social media content strategies, and used data-driven analysis to optimize ad spend and improve lead acquisition. Created blog content and website optimizations to grow organic traffic.

SEO PPC Social Media Content Strategy Analytics Paid Search Website Optimization

Marketing Manager

Twigs Inc.

Feb 2019 - Nov 2020 (1 year 9 months)

Led marketing across multiple retail locations, driving 20%+ quarterly sales increases and reducing email bounce rates below industry averages while securing top SEO rankings for key terms. Implemented targeted campaigns to boost visibility and conversions.

Retail Email Marketing SEO Content Creation Analytics Campaign Management

Corporate Marketing Coordinator

Camp Bow Wow

Apr 2017 - Dec 2019 (2 years 8 months)

Executed acquisition and community outreach initiatives, meeting consecutive monthly acquisition goals during peak cycles and managing reputation through customer review processes. Supported PR and local marketing to increase brand awareness.

PR Community Outreach Reputation Management Email Marketing Customer Retention