Open to opportunities

Ryan Caldarone

@ryancaldarone

Message

Revenue-focused growth and brand marketing leader driving narrative-led GTM results.

United States

Message

What I'm looking for

I seek a revenue-aligned marketing role where I can lead narrative-led GTM, scale content and lifecycle systems, mentor small teams, and drive measurable pipeline and traffic growth.

I am a growth and brand marketing leader with 10+ years translating complex B2B SaaS offerings into scalable content, lifecycle, and go-to-market systems that align product, sales, and demand teams. I have driven measurable results — contributing to pipeline growth from $7M to $15M, delivering 100%+ YoY traffic expansion, producing 250+ revenue-aligned assets, and leading small teams as a player-coach.

I excel at building enterprise content frameworks, unifying messaging across functions, and operationalizing revenue-aligned campaigns while managing vendor relationships and content budgets. I mentor emerging marketers, implement attribution and reporting systems, and maintain a hands-on approach to SEO/AEO/GEO, CRO, paid media, and lifecycle storytelling to sustain GTM velocity and brand consistency.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

UPS Digital

Jan 2025 - Present (1 year 2 months)

Growth and brand lead owning full-funnel content and narrative strategy across a multi-product commerce suite, contributing to pipeline expansion through lifecycle storytelling and earning the UPS Gold Shield Society Award for enterprise marketing impact.

Content Strategy Lifecycle Marketing Product Marketing CRO Campaign Management Cross Functional Collaboration Vendor Management

Senior Digital Marketing Manager

Delivery Solutions (a UPS Company)

Nov 2022 - Jan 2025 (2 years 2 months)

Led brand, content, and lifecycle strategy during enterprise integration, supporting pipeline growth from $7M to $15M and producing 250+ revenue-aligned assets across six enterprise campaigns.

Brand Strategy Content Production Budget Management

Strategic Marketing Consultant

Freelance

Jan 2013 - Jan 2023 (10 years)

Advised 1,100+ organizations across 30+ countries on brand positioning, content systems, and GTM activation, maintaining 98% CSAT and building revenue-focused content ecosystems for founders and lean teams.

GTM Strategy Positioning Content Systems SEO Lifecycle Marketing Paid Acquisition Client Services Squarespace

Marketing Manager

Complete Energy Services

Apr 2021 - Nov 2022 (1 year 7 months)

Led full-funnel marketing for a regional ESCO, launching multilingual inbound campaigns and increasing social engagement 300% through PR and customer journey optimization.

Inbound Marketing PR Customer Journey Analytics Campaign Execution

Lead eCommerce Operations Manager

Rexel Energy Solutions

Sep 2014 - Apr 2021 (6 years 7 months)

Managed eCommerce operations, growing Amazon revenue from $1.2M to $5M+ and reducing shipping costs 50% while improving margin per order by 15+ points through marketplace optimization and pricing strategy redesign.

eCommerce Management Marketplace Optimization Pricing Strategy Logistics Paid Media Vendor Relations Amazon Advertising