Rutuja Sanap

I’m a business development professional with 2.5 years of experience driving lead generation, funnel optimization, and revenue growth across EdTech GTM teams in the UK, Middle East, and SEA markets. I focus on CRM pipeline management, cross-functional collaboration, and data-backed decision-making that turns customer insight into measurable outcomes.

In my most recent role as a Business Development Executive at Xaltius.tech, I analyzed customer behavior data across the UK, Middle East, and SEA markets to identify unmet needs and improve lead targeting by 20%. I reduced acquisition-to-conversion funnel drop-off by 30% by identifying and resolving engagement bottlenecks, and I consistently reached ~85% of monthly revenue targets by optimizing lead engagement and conversion strategies. I also built Excel and CRM dashboards to strengthen pipeline visibility and enable faster, data-driven decisions.

Earlier, as a Business Development Associate at UNext Learning, I increased lead-to-customer conversion to 12% by segmenting and analyzing 80–120+ weekly leads. I managed structured pipeline processes for consistent monthly revenue performance, and I designed standardized follow-up SOPs to enhance funnel consistency and customer engagement, while establishing CRM pipelines and Excel dashboards to support forecasting and tracking.

Before that, I built a GTM and operations foundation through a Product Management Internship at AlgoUniversity, coordinating GTM execution for marketing campaigns and supporting learner onboarding timelines using Notion and Confluence. I worked with product, engineering, and growth teams on customer feedback loops, using Figma to review user-facing flows—an approach reinforced by my NextLeap PM Fellowship, which brings a structured, customer-insight-driven mindset to sales and operations.