Vaibhav Srivastav
@vaibhavsrivastav1
I build GTM engines that turn strategy into predictable pipeline.
IndiaWhat I'm looking for
I design global sales plays at Egnyte that turn GTM strategy into pipeline across new-logo acquisition, expansion, and channel partners. I connect Sales, XDRs, SMEs, CRM, and Product Marketing, including owning tech-stack ROI and integrating tools such as UserGems to drive value.
Previously at WebEngage, I built a unified GTM engine across Sales, Marketing, and Ops, scaled inbound pipeline contribution 7x in three quarters, and improved Google Search ROAS by 650%. My experience also includes demand generation, ABM, SDR leadership, B2B SaaS sales, and global business development at Airmeet, BrowserStack, and BYJU'S.
Experience
Work history, roles, and key accomplishments
Designs global sales plays and builds efficient GTM systems at the intersection of Ops, Sales, and Marketing. Owns ROI of the tech stack and integrates tools like UserGems with CRM.
Built the GTM engine where Sales, Marketing, and Ops finally spoke the same language.
From setting up high-performing SDR systems to integrating HubSpot, Salesloft, and G2 for a unified view of the funnel, I’ve focused on making the pipeline predictable and scalable.
Started leading demand creation through targeted ABM, cold-to-warm nurture flows, and performance marketing campaigns across Googl
ABM & Outbound Strategy
– Built targeted messaging and integrated outbound campaigns to support BDRs across key accounts
– Ran region-specific plays across MEA and SEA markets combining outbound BDRs with email nurtures and event-driven marketing
Tech Stack & Tooling
- Led onboarding and integration of HubSpot, GTM Buddy, Asana and Salesloft with SFDC to enable streamlined GTM workflows and repor
- Hired, onboarded, and trained the team
- Implemented qualification frameworks, SLAs, and prioritisation scoring for inbound leads (MQL -> SQL)
– Set up CRM workflows for seamless handoffs, accurate attribution, and better pipeline visibility (SQL -> Opportunity -> Closed won)
– Scaled inbound pipeline contribution by 7x within the first 3 quarters
Hunting | Prospecting | Cold calling | Pipeline building | Discovery calls | Strategising cold outreach | Identifying key accounts | Opportunity capturing | Presentation | Networking | Customer engagement
Virtual events | Webinars | Conferences | Digital Transformation via online events
Global sales | Demand Generation | Prospecting | Cold reach | BANT and Discovery meetings | Opportunity generation | Strategising and networking | Client engagement | Cold Outreach | B2B Sales | SaaS Sales
Cloud testing | Manual and automation testing | CI CD | Quality Delivery | QA testing
Lead generation | Prospecting | Relationship building | Solution Selling | Target oriented Direct Sales channel | B2C Sales | Mentoring | Team Player
Highest conversion ratio: for Nov'2019.
Qualifying for International sales trip within two quarters.
Worked as Business Development Associate at BYJU'S .
Applications of R, Technical presentations, R programming language | Practical application on Datasets | Visualising and processing data |
Presentations: https://www.slideshare.net/VaibhavSrivastav12
R Projects: https://rpubs.com/wackytank
Education
Degrees, certifications, and relevant coursework
BUNDELKHAND INSTITUTE OF ENGINEERING AND TECHNOLOGY, JHANSI
Bachelor’s Degree, Computer Science
DAV Public School, Nerul
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
slideshare.net/VaibhavSrivastav12Salary expectations
Job categories
Skills
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