Open to opportunities

Durga Chouhan

@durgachouhan

Message

I build digital analytics solutions that turn customer data into business decisions.

India

Message

What I'm looking for

I'm looking to help organizations improve digital maturity through analytics strategy, reliable measurement, stakeholder-focused dashboards, and insight-led decision-making.

At Publicis Sapient, I lead Adobe Analytics reporting and insights for a B2B client, building dashboards that track channel performance, lead flow, and customer behavior. I also own implementation quality through GTM validation, data-layer checks, discrepancy RCA, and stakeholder reporting.

Previously at Dataculous, I created Adobe Analytics dashboards, maintained technical specification documents, validated data flows, and presented monthly performance analysis that highlighted strategic opportunities.

At Tatvic Analytics, I consulted enterprise clients on GA4 implementation, conversion rate optimization, media analytics, BigQuery, SQL, Power BI, and Python. I delivered measurement frameworks, interactive Looker Studio dashboards, digital-maturity roadmaps, and tailored client training.

I enjoy solving complex business challenges through data-driven strategies, mentoring teams, managing projects, and helping organizations turn analytics into meaningful growth.

Experience

Work history, roles, and key accomplishments

Current

Business Consultant

Current

Publicis Sapient

Aug 2025 - Present (1 year)

Led Adobe Analytics reporting and insights by building high-impact dashboards and visualizations, analyzing marketing and customer behavior data to track channel performance and lead flow. Owned analytics implementation quality in GTM and stakeholder reporting by managing TSDs, validating data accuracy, and presenting monthly performance insights.

Adobe Analytics Google Tag Manager Data Visualization Dashboarding Root Cause Analysis