At TransPerfect, I create culturally attuned copy and translations for global marketing campaigns, adapting content for different audiences while preserving brand tone and persuasive impact.
At Estée Lauder, I wrote product stories, campaign copy, and social content for luxury beauty brands. My highlighted work includes more than 50 pieces of Instagram content for Origins, MAC, and Bobbi Brown, which directly drove a 50% increase in campaign sales.
At Hong Kong Life Insurance Limited, I led copywriting for campaigns, product pages, emails, and corporate communications. I also contributed to rebranding and website projects, and wrote a bi-weekly Jessica Weekly column that made wealth management concepts accessible.
