Jency Chan

Coordinated agency briefs and creative revisions across 9 product projects, covering key visuals, landing-page content and promotional materials. Conducted market and competitor research for 3 early-stage projects, proposing product names and slogans and preparing creative briefs.

Managed marketing across 4 coffee product lines and led Silver Mona and Mistero revamps, covering brand stories, mission statements and packaging direction. Managed packaging projects for 4 client accounts including IKEA and DBS, coordinating product information, material selection, artwork proofs, supplier orders and production guidelines.

Managed social media content for Starstreet, the Housing Authority and Go Royal, developing content proposals and copy while coordinating creative production and client approvals. Executed Facebook and Instagram advertising for Starstreet and Go Royal, reviewing campaign performance and adjusting ad delivery and content recommendations against campaign objectives.

Built the Xiaohongshu channel from launch, owning content planning, copywriting and paid promotion to support student acquisition. Developed weekly email campaigns, refined content using click-performance analysis and collaborated on WhatsApp broadcasts; repurposed assets across social and email.

Managed client briefs, quotations, scripts and shoot logistics through revision rounds and final delivery; checked subtitles and on-screen content. Supported social copywriting and creative coordination for an interior-design client, and guided interns across 2 academic terms.

Growth Marketing Bootcamp from Growth Marketer Academy (HK), completed in 2022.

Grade: Distinction

Certificate in Management for Social Enterprises with Distinction from HKU SPACE, completed in 2022.

Bachelor of Business Administration in Marketing from Hong Kong Shue Yan University, completed in 2021.