Open to opportunities

Rosemary Barnes

@rosemarybarnes

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Head of PR & Marketing Communications with Web3 and fintech expertise.

Cyprus

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What I'm looking for

I am seeking senior PR/marketing leadership roles in Web3, fintech, or crypto firms where I can lead communications, drive brand growth, and build strategic partnerships in an innovative, data-driven environment.

I am a seasoned Head of PR & Marketing Communications with 20+ years of experience creating and executing innovative strategies that drive brand visibility, engagement, and revenue growth across fintech, crypto, and Web3 sectors.

I have led cross-functional PR and media teams, managed corporate rebrands, secured press coverage, and amplified executive visibility through speaking opportunities, podcasts, webinars, and content platforms. My work at CoinPayments, DXOne, B2Broker, HYCM and other firms demonstrates measurable success in audience growth, partnership development, and campaign performance.

I combine data-driven PR strategies with strong media relations, SEO-aware content development, affiliate marketing, and event execution to deliver tangible business outcomes. I am committed to clear messaging, strategic positioning, and building long-term industry relationships.

Experience

Work history, roles, and key accomplishments

Current

Head of PR & Media

Current

CoinPayments

Apr 2023 - Present (2 years 5 months)

Spearheaded media and content development across podcasts, webinars, press releases and educational series for a cryptocurrency payment gateway, amplifying brand visibility and securing executive speaking opportunities.

PR Strategy Content Development Media Relations Crisis Communications Editorial Management Stakeholder Engagement Analytics

Head of Marketing

DX One

Feb 2022 - Apr 2023 (1 year 2 months)

Built digital PR and communications strategy to boost brand visibility within fintech, led content marketing, newsletters, affiliate marketing and partner outreach to drive investor and community engagement.

Content Marketing Affiliate Marketing Community Engagement Competitive Research Brand Guidelines

Head of PR & Marketing

B2Broker

Feb 2018 - Feb 2022 (4 years)

Led PR and communications for a liquidity and technology provider, executing corporate rebranding and promoting SaaS and payment solutions through content, events, and targeted media campaigns.

Content Strategy Product Promotion Event Management Technical Documentation

Head of PR & Marketing

HYCM

Feb 2017 - May 2018 (1 year 3 months)

Revitalized content and communications for a major forex brokerage, implementing SEO-integrated content strategies across web, email, advertising and social media to improve brand positioning.

Content Strategy SEO Integration Digital Marketing Social Media Email Marketing Positioning

Financial Editor

Finance Magnates

Feb 2016 - Jan 2017 (11 months)

Converted complex financial and crypto topics into accessible articles, delivering industry coverage, analysis and event reporting to inform a global trading audience.

Financial Writing Crypto Reporting Research Content Editing SEO

Marcoms Exec / Content Editor

Banc De Binary

Oct 2013 - May 2015 (1 year 7 months)

Developed online marketing campaigns and financial content, producing articles, reports and educational materials to boost brand visibility and customer engagement.

Content Creation PR Campaign Management Social Media Email Marketing

Marketing Communications Consultant

Midas Touch Writers

Oct 2011 - Sep 2013 (1 year 11 months)

Positioned a content agency for Forex and financial sectors by producing news pieces, e-books and corporate messaging, securing clients and driving brand visibility.

Copywriting Content Strategy Financial Writing E Book Production SEO

Education

Degrees, certifications, and relevant coursework

Middlesex University

Bachelor of Arts (Hons), Business Studies & Marketing

Bachelor of Arts (Hons) in Business Studies & Marketing focusing on business and marketing principles relevant to corporate communications and PR.

Coursera

Certificate, Artificial Intelligence

Completed short courses on Introduction to Large Language Models and Introduction to Generative AI and Responsible AI to gain foundational knowledge in AI concepts and responsible deployment.