Open to opportunities

Rula Aweidah

@rulaaweidah

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Strategic marketing leader driving growth through brand, community, and digital strategy.

Cyprus

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What I'm looking for

I seek a marketing leadership role where I can grow brands, lead cross-functional teams, drive community-first strategies, and scale digital and e-commerce performance.

I am a strategic marketing leader with over a decade of experience across Web3, entertainment, and F&B, who builds communities, leads global teams, and delivers high-impact digital campaigns. I have founded and run an eco-friendly e-commerce brand and led marketing, product, and community efforts for agencies and decentralized projects.

My strengths include brand positioning, campaign planning and execution, influencer and PR strategy, budget management, and using data to drive growth. I bring hands-on leadership across e-commerce operations, vendor relations, web development, analytics, and creative direction to scale businesses and enhance customer experience.

Experience

Work history, roles, and key accomplishments

Current

Founder / Owner

Current

EYELANDshop

Jan 2024 - Present (1 year 10 months)

Founded and operate an eco-friendly sunglasses e-commerce store, managing sourcing, vendor relationships, web development, customer service and order fulfillment to drive sales and scalable operations.

Vendor Management Shopify Customer Service order fulfillment Digital Marketing Social Media Analytics

Current

Product Marketing Manager

Current

Tradu

Jan 2024 - Present (1 year 10 months)

Led go-to-market strategy for a top Web3 agency, defining product positioning and messaging while building and growing the Tradu Crypto community across Twitter, Telegram, and Discord.

Go To Market Product Positioning Community Building Messaging Social Media Discord Telegram Twitter

Community Marketing Manager

Decentralized Vision

Jan 2021 - Dec 2022 (1 year 11 months)

Owned community and influencer strategy, PR, and team coordination to grow engagement and brand presence across major social platforms.

Community Management Influencer Marketing PR Team Coordination Social Media Content Strategy Analytics

Head of Marketing

GlobalMaca

Jan 2020 - Dec 2021 (1 year 11 months)

Managed global marketing teams across 20+ cities, leading recruitment, influencer programs, strategy, training and budget management to increase brand awareness and campaign performance.

Global Team Management Influencer Marketing Recruitment Budget Management PR Campaign Planning Training Stakeholder Management

Head of Marketing

Decentralised Vision

Jan 2019 - Dec 2020 (1 year 11 months)

Oversaw full marketing scope including social, PR, influencers and sponsorships, and coordinated teams to execute community and partnership initiatives in the Web3 sector.

PR Social Media Team Coordination Web3

Co-Founder / Creative Director

Pink Panster Ltd

Jan 2014 - Dec 2020 (6 years 11 months)

Co-founded boutique digital agency and led creative direction, delivering digital strategy, events and sponsorship initiatives to boost client brand awareness and engagement.

Creative Direction Digital Strategy Events Event Sponsorships Campaign Planning Team Leadership

Marketing & Content Lead

MindGeek

Jan 2012 - Dec 2018 (6 years 11 months)

Directed content and design teams to produce social, in-app, email and website campaigns aligned with product launches and growth initiatives, using data to optimize performance.