At The Walt Disney Company, I led regional product initiatives for Disney+ in LATAM, including the end-to-end implementation of Paid Sharing and Pause Subscription. I partnered with global Product, Engineering, and Design teams and coordinated local execution.
I evolved BI dashboards to monitor acquisition and retention, contributing to initiatives that increased signup conversion by 3 percentage points. I also coordinated A/B experiments and translated user behavior, benchmarks, and regional learnings into product recommendations.
At Wabi Project, I led Customer Experience expansion across eight markets and implemented an end-to-end support chatbot. I also automated support processes and built Power BI dashboards to track CX KPIs across markets.
My earlier operations work includes automating processes with Excel VBA and Python at FATE SAICI, where processing time fell by 75%. I bring an engineering background and use AI tools to prototype products and automate workflows, including an educational platform I built and launched.
