Federico Cunese

Led a team of 2 Product Managers and 1 Customer Support Manager. Responsible for the Student Experience and Expansion strategy.

Defined vision, mission, and strategy for Product Growth by modeling key levers and identifying full funnel opportunity gaps. Established continuous discovery processes and improved full funnel product operations using hypothesis-driven development.

Collaborated in defining strategy, OKRs, and Product Roadmap, leading discovery processes to identify user problems. Led hypothesis-driven experiments to increase user acquisition, activation, engagement, retention, and monetization.

Led various product development initiatives, contributing to their definition, design, implementation, monitoring, and impact measurement. Developed and led continuous discovery processes to identify user pain points, behaviors, and motivations.

Developed, analyzed, and monitored reports and dashboards of customer and business-related KPIs to detect deviations and improvement opportunities. Conducted planning, development, and implementation of retention strategies and internal processes.

Managed involuntary churn processes and strategies. Focused on minimizing customer loss due to non-voluntary reasons.

Implemented communication and promotional programming grid strategy for Disney XD Latam channels. Liaised with Traffic, Programming, and I.T departments to deliver quality product and maximize core promotions views.

Managed databases and analyzed product categories including share, distribution, prices, and sales volume. Analyzed retail market sales by product category and reported findings to commercial executives.

Provided support to the commercial team. Assisted with various commercial operations and administrative tasks.

Currently pursuing a Master of Business Administration, focusing on advanced business strategies and leadership. This program enhances skills in product management, growth, and data analytics.

Completed a Bachelor's degree in Marketing, gaining expertise in market analysis, consumer behavior, and strategic marketing. This foundation supports data-driven product and growth initiatives.