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Rolando Miguel Avila Cueva

@rolandomiguelavilacu

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Senior Sales Account Manager at Clientify, growing LATAM sales results by over 66% in 2026 YTD.

Peru

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At Clientify, I lead commercial initiatives across LATAM as Senior Sales Account Manager, integrating prospecting, demos, negotiation, closing, and account expansion. In 2026 YTD, I recorded sales results more than 66% higher than the same period in 2025.

Before that, I worked as an Account Executive and Growth Sales LATAM at Clientify. I qualified leads, conducted consultative CRM demos, managed opportunities, and supported sales across markets in the region.

At HP Consultants SAC, I managed services contracted with OSINERGMIN and maintained contracts without observations. I also participated in additional contract awards in 2019 and 2021.

I apply generative AI and automation to commercial work, including ChatGPT, Claude, n8n, and LLM workflows. I also teach CRM and emerging technologies in CRM and sustainable customer experience through Educación Continua PUCP.

Experience

Work history, roles, and key accomplishments

Current

Senior Sales Account Manager - LATAM

Current

Clientify

Jun 2025 - Present (1 year 4 months)

Develops and executes commercial strategies for Latin America, achieving monthly KPIs between 70% and 120%. Manages high-value client relationships and analyzes market and competition to expand segments.

CRM Sales Account Management KPIs Market Analysis Clientify

Account Executive - LATAM

Clientify

May 2024 - Jun 2025 (1 year 1 month)

Analyzed and prioritized leads, conducted consultative CRM demos, and managed negotiation and closing of contracts. Handled opportunity recovery and prospecting across multiple Latin American markets.

CRM Sales Lead Management Negotiation Clientify

Docente - IA y Tecnologías Emergentes en CRM y CX Sostenible

Educación Continua PUCP

Mar 2025 - Mar 2025 (0 months)

Taught AI and emerging technologies in the Specialization Program in CRM and Customer Experience Management.

Teaching AI CRM Customer Experience

Docente - Herramientas y Tecnologías CRM

Educación Continua PUCP

Oct 2024 - Nov 2024 (1 month)

Taught CRM tools and technologies in the Specialization Program in CRM and Customer Experience Management.

Teaching CRM Customer Experience

Growth Sales LATAM - Outbound & Inbound

Clientify

Sep 2022 - Apr 2024 (1 year 7 months)

Qualified leads from free trials, demo requests, and SEM campaigns; developed prospecting via LinkedIn, calls, email, and networking. Managed pipeline and achieved quarterly KPIs.

Sales Lead Generation Outbound Inbound Pipeline Management LinkedIn SEM

Administrador y KAM Especializado

HP Consultants SAC

Mar 2018 - Aug 2022 (4 years 5 months)

Managed contracted services with OSINERGMIN, maintaining contracts without observations for 5 years, associated with approximately S/ 3 million annually. Participated in additional awards of approximately S/ 2.5 million annually in 2019 and 2021.

Account Management Contract Management B2B Sales

Business Sales Manager

SEUS - HP Energy SAC

Aug 2017 - Jun 2022 (4 years 10 months)

Developed commercial strategy, Google/Meta Ads campaigns, and digital presence; managed new clients, up-selling, and cross-selling. Used HubSpot, Mailchimp, and Google Analytics for marketing and sales follow-up.

Sales Marketing Google Ads Meta Ads HubSpot Mailchimp Google Analytics

Senior KAM B2B

Audiomusica

Jan 2017 - Jun 2017 (5 months)

Led B2B projects for high-end solutions in education, offices, retail, government, and entertainment. Managed opportunities in HubSpot and negotiations with marketplaces and corporate accounts.

B2B Sales Account Management HubSpot Negotiation

Senior KAM B2B

Grupo OL

Apr 2016 - Dec 2016 (8 months)

Opened business in banking, education, retail, and industry; managed pipeline in SugarCRM and participated in awards with Parque Arauco and Universidad Continental.

B2B Sales Account Management SugarCRM Pipeline Management