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Franco Viale

@francoviale

Head of Growth at Impulse Retail SAC, growing enterprise accounts from 3 to 8 and generating US$250k in pipeline in four months.

Peru

Message

At Impulse Retail SAC, I own growth for Conversia, an AI conversational agent platform for sales and lead qualification. I grew the active enterprise account base from 3 to 8 across LATAM and generated US$250k in pipeline in four months through ABM and GTM actions.

At Poliglota SpA, I built the LATAM e-commerce channel and owned acquisition and conversion funnels. I reduced B2C pipeline velocity by 20% through performance marketing, better contactability, and AI-driven workflows, while managing a monthly marketing budget of US$30–60k.

Through Feedback Growth Lab, I developed growth and demand generation strategies for B2B SaaS clients and worked on HubSpot CRM and automation implementations. My toolkit includes HubSpot SuperAdmin, Power BI, and AI workflows using Claude API, MCP, and Agent Skills.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth & Customer Experience

Current

Impulse Retail SAC

Aug 2025 - Present (1 year 2 months)

Designed and executed demand generation strategy and market positioning in the B2B tech space, with end-to-end ownership of Conversia. Grew account base from 3 to 8 active enterprise accounts across LATAM and generated US$250k in pipeline in 4 months.

Demand Generation ABM GTM Pipeline Generation AI Powered Prospecting HubSpot Conversica Upselling Cross Selling Strategic Relationship Management

Head of B2C Marketing

Poliglota SpA

Jun 2025 - Aug 2025 (2 months)

Led B2C marketing strategy for the LATAM region, creating and executing monthly and seasonal campaigns. Managed a fully remote, multidisciplinary team and served as HubSpot SuperAdmin with cross-regional CRM ownership.

B2C Marketing Campaign Management Team Leadership HubSpot CRM Remote Team Management

Growth Director

Feedback Growth Lab

Mar 2024 - Aug 2025 (1 year 5 months)

Directed growth and demand generation strategy for B2B SaaS clients across LATAM as an official HubSpot Partner agency, implementing CRM and automation ecosystems.

Growth Strategy Demand Generation B2B SaaS HubSpot CRM Implementation Marketing Automation

Head of Growth & E-Commerce

Poliglota SpA

Nov 2023 - Jun 2025 (1 year 7 months)

Built and led the e-commerce channel for the LATAM region, owning digital acquisition and conversion funnels. Reduced B2C pipeline velocity by 20% through performance marketing and AI-driven workflows, and managed a monthly marketing budget of US$30-60k.

Ecommerce Digital Acquisition Conversion Funnels Performance Marketing HubSpot Marketing Automation AI driven workflows Referral Programs UGC Partnerships LTV Retention

Regional Head of Commercial Performance

Poliglota SpA

Jun 2022 - Oct 2023 (1 year 4 months)

Oversaw performance of B2C, B2B, and Strategic Sales teams across LATAM, defining KPIs and improvement plans. Designed and executed regional training programs and Sales Academy, and built the Commercial Quality function with a sales call scoring system.

Sales Performance KPI Definition Training Programs Sales Academy QA Sales Call Recording Analysis LATAM

Country Manager Peru

Poliglota SpA

Dec 2020 - May 2022 (1 year 5 months)

Led the B2C commercial team in Peru, achieving +30% sales growth during the period. Strengthened brand presence and local market development, and decentralized administrative controls to give the subsidiary greater operational autonomy.

Commercial Leadership Sales Growth Brand Development Market Development Operational Autonomy

Business Manager

Limitless Media SAC

Apr 2014 - Apr 2019 (5 years)

Managed commercial and operational aspects of a digital marketing agency in parallel to other responsibilities during the period.

Commercial Management Operational Management Digital Marketing

Commercial Manager

BRISOL — Renewable Energy Resources

Jan 2013 - Apr 2019 (6 years 3 months)

Led commercial strategy and market development for renewable energy in Peru over 6 years. Managed international representations, pricing, and fulfillment of commercial and financial targets.

Commercial Strategy Market Development Renewable Energy Pricing International Representation Financial Targets