At Saint-Gobain, I led nationwide commercial strategy across traditional trade, distributors and projects. I grew total sales by 20%, expanded commercial coverage by 15%, and improved profitability in key product categories.
At PRECOR, I led the nationwide distributor channel, which represented approximately 50% of company sales. I grew sales by 20%, increased distributor customers by 30%, and improved profitability while reducing delinquency.
At CERÁMICA SAN LORENZO, I led business development and nationwide sales strategy, driving 50% sales growth and 25% customer portfolio growth. I also redesigned pricing and route-to-market strategy.
Earlier, I developed commercial experience at Aceros Arequipa, PROTISA (SOFTYS), NESTLÉ and KRAFT FOODS (MONDELEZ INTERNATIONAL). My work has focused on distributor development, market coverage, pricing and commercial growth across construction, industrial and consumer goods markets.
