fiorella castellano

Opened the Peruvian market for a Chilean B2B procurement platform, growing the portfolio to 30+ enterprise logos and leading a team of 8. Guides clients through digitalization of purchasing processes and runs consultative sales cycles with C-level stakeholders.

Led regional business development for a B2B procurement platform, contributing to market expansion and client growth.

Provided senior consulting for procurement digitalization, supporting clients in sourcing, supplier management, and spend traceability.

Consulted corporate clients on procurement digitalization, contributing to market entry and portfolio growth.

Managed enterprise accounts through 360° consultative sales, meeting KPI targets and owning pipeline and account data in Salesforce.

Opened new sectors and strengthened loyalty of key clients for an executive search firm, meeting monthly targets and leading regional corporate consulting projects.

Led the business unit for VIP preventive health check-ups, negotiating with senior executives nationwide. Drove digital transformation of the service, achieving 12% sales growth in 2017 and securing an additional PEN 1.2M in negotiations.

Reached 95% occupancy of office space and planned expansion to South America. Created the online sales channel, cutting costs by 20%, and opened a direct channel for the Spanish-speaking market.

Led a 12-person team and the commercial strategy to expand the client portfolio nationwide. Grew local content in the Peruvian edition from 8 to 47 pages and raised Peru's share of Latin American sales to 40%.

Managed client accounts and supported commercial operations for the Peruvian edition.

Spot Sales Software Certification.

Full-time MBA, ranked 1st in thesis defense.

Commercial Specialization program.

Diploma program.

Executive Program.

BBA in Business Management, taught in English.