Open to opportunities

Rohit Matlapudi

@rohitmatlapudi

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Marketing and growth leader with 13+ years of experience.

Netherlands

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What I'm looking for

I am looking for a role that challenges me to innovate and grow, within a dynamic and forward-thinking company that values collaboration and creativity.

I am a seasoned Chief Marketing and Growth Officer with over 13 years of extensive experience in e-commerce, D2C, retail, mobility, and tech. My expertise lies in driving sustainable growth through performance marketing, brand development, and digital strategy. I have a proven track record of managing large teams and budgets, and I thrive on building solutions that enhance key business metrics.

In my current role as Head of Growth at fonQ and Chief Growth Officer at NADUVI, I have successfully led marketing teams, unified functions post-merger, and implemented strategies that resulted in significant revenue growth and profitability. My ability to collaborate across departments and leverage data-driven insights has been instrumental in achieving a 27% YoY increase in GMV and a turnaround from negative to positive CM2.

With a strong background in technology and marketing, I am passionate about creating impactful marketing strategies that align with business goals. I am committed to fostering high-performing teams and driving efficiency in marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth / Chief Growth Officer

Current

fonQ and NADUVI

Feb 2022 - Present (3 years 5 months)

Led the Marketing and Growth team with 15+ marketing specialists across functions including Performance Marketing, SEO, CRM, CX, Content, Creative, Brand & Influencer partnerships. Managed an annual budget of over €7 Mn across marketing channels and partnerships to drive top-line and bottom-line growth.

Performance Marketing SEO CRM CX Content Creative Brand Partnerships Budget Management Digital Strategy P L Ownership Team Leadership

Head of User Acquisition & Digital Marketing

Beat

Jul 2022 - Present (3 years)

Led user acquisition and digital marketing for rider and driver growth across Mexico, Peru, Chile, Colombia, and Argentina. Managed 7-figure budgets across Paid Social, Google App Campaigns, and mobile networks.

User Acquisition Digital Marketing Paid Social Budget Management Data Analysis

Associate Vice President - Marketing

Toppr.com

Nov 2020 - Present (4 years 8 months)

Led the Performance Marketing and Product Marketing teams to drive user acquisition and retention across all Toppr Products. Delivered 5x growth in marketing-led user growth and revenue in 10 months.

Performance Marketing Product Marketing User Acquisition Retention Growth Hacking Digital Strategy

Head – Strategy & International Business Strategy

Ethinos Digital Marketing

Sep 2018 - Present (6 years 10 months)

Led a team of digital strategy and delivery experts across Paid media, SEO, SEM, Social, Analytics, Marketing Automation, content and technology. Owned the P&L for the business unit, end-to-end.

Digital Strategy P L Ownership Marketing Automation Analytics Team Leadership Business Development

Head - B2B Marketing

Ethinos Digital Marketing

Nov 2014 - Present (10 years 8 months)

Built the B2B business as a differentiator against other agencies in the market. Managed integrated digital marketing projects for B2B companies in the agency’s portfolio.

B2B Marketing Integrated Marketing Client Relationship Management Business Growth Strategy Development Research Project Management

Assistant Manager - Digital Marketing

Ethinos Digital Marketing

Nov 2012 - Present (12 years 8 months)

Assisted in various digital marketing initiatives and campaigns. Supported the team in executing strategies and analyzing performance.

Digital Marketing Campaign Management Performance Analysis SEO SEM Social Media Marketing

Associate Marcomm

Zycus

Jun 2011 - Present (14 years 1 month)

Contributed to marketing and communications efforts for a leading procurement solutions organization. Assisted in developing and disseminating marketing materials.

Marketing Communications Content Development Marketing Support Procurement Market Research

Education

Degrees, certifications, and relevant coursework

SP Jain School of Global Management

Master of Business Administration, Business Administration

Focused on advanced business strategies and leadership, gaining expertise in various aspects of business management. Developed strong analytical and decision-making skills applicable to diverse industry challenges.

University of Mumbai

Bachelor of Engineering, Computer Engineering

Studied the fundamentals of computer engineering, including software development, hardware systems, and network architecture. Gained practical experience in problem-solving and system design.