RSRohan Saraf
@rohansaraf
Experienced marketing professional with a track record of growth.
IndiaWhat I'm looking for
I am an ex-Googler and dedicated marketing professional with over 15 years of experience in managing marketing departments for large and mid-size commercial organizations. My journey has taken me from leading teams at Google to serving as the Chief Marketing Officer at Fresh Greens, where I successfully designed and executed comprehensive marketing plans that delivered exceptional results.
At Digital Upshot, I currently lead a team of eight associates, overseeing client affairs, strategic planning, and analytics. My notable clients include Del Monte and ITC, where I have driven performance marketing initiatives. My previous roles have equipped me with a robust skill set in PPC marketing, SEO, and user analytics, enabling me to deliver significant returns on ad spend and drive substantial revenue growth.
Experience
Work history, roles, and key accomplishments
SVP, Growth
Digital Upshot
Feb 2024 - Present (1 year 4 months)
As Senior VP of Growth, I lead a team of eight associates managing client affairs including strategic planning, execution, and analytics for notable clients like Del Monte and ITC.
Chief Marketing Officer
Fresh Greens
Oct 2020 - Feb 2024 (3 years 4 months)
Designed and executed a comprehensive marketing plan managing €750k to €1.2 Million in ad spend annually, achieving a 12:1 ROAS in the eCommerce segment.
Sr. Agency Account Manager
Jan 2018 - Oct 2020 (2 years 9 months)
Led a team of account strategists in Google Ads, managing a portfolio of £7.8 Million annually and optimizing accounts for major agencies in the UK & Ireland market.
Head of Marketing
Prestamos Prima
Dec 2016 - Dec 2017 (1 year)
Responsible for all marketing channels, managing partner agencies to ensure optimal results and evolving the marketing mix with new mediums.
Online Marketing Manager
ISEP
Dec 2015 - Dec 2016 (11 months)
Managed marketing campaigns across various platforms including Adwords and Mailchimp, focusing on performance and optimization.
Search Analyst
The Search Agency
Jan 2010 - Aug 2011 (1 year 7 months)
Conducted product and market analysis using tools like Google Analytics, focusing on account analysis and optimization for US & UK clients.
Team Lead - Paid Search
iProspect Communicate2
Aug 2007 - Feb 2010 (2 years 6 months)
Managed a team of five for a UK-based account, focusing on account setup, management, optimization, and affiliate marketing campaigns.
Education
Degrees, certifications, and relevant coursework
EUEnglish and Foreign Languages University
Master of Arts, Linguistics
2005 - 2007
Completed a Master's degree in Linguistics, focusing on the study of language structure, development, and application in various contexts.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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