Rodrigo Martinez
@rodrigomartinez1
Senior Product Designer driving user-centric, business-aware product experiences.
SpainWhat I'm looking for
I am a Senior Product Designer with extensive experience leading cross-functional teams to deliver user-centric, business-aware products from concept to launch. I collaborate closely with engineering, product management, and company leaders to define strategy, roadmaps, and design systems that scale.
My recent work includes growth-focused experimentation at Fanvue with 40% of experiments rolled out successfully, leading redesigns that increased unique visitors and peak traffic at Decrypt Media, and launching educational products that drove account creation and engagement. I have led branding and product initiatives across web3, crypto, fintech, and SaaS products.
I blend practical UX research, design systems, and implementation experience with strong communication and project leadership to improve KPIs, reduce support burden, and create cohesive product experiences. I am motivated by measurable impact and continuous improvement.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Fanvue
Dec 2024 - Present (10 months)
Led Growth Hacking design initiatives, delivering a 40% experiment rollout rate over six months that improved signup and subscription rates and migrated the design system to reflect new branding.
Senior Product Designer
Freelance
Apr 2024 - Present (1 year 6 months)
Delivered product and design solutions for diverse clients via top talent networks, providing end-to-end UI/UX, branding, and responsive web design services.
Senior Product Designer
Decrypt Media
Nov 2021 - Dec 2023 (2 years 1 month)
Led redesigns that increased unique visitors by 10% and helped reach a peak of 5M monthly uniques; launched educational products issuing 250k NFT certificates and drove a 30% lift in new account creation and newsletter subscriptions.
Product Designer
CTAIMA
Apr 2021 - Nov 2021 (7 months)
Led UX audit and design for legal compliance and access-management apps, reducing support calls by 15% and initiating a new web app by defining frontend stack and design system.
Product Designer
Elixir Games
Oct 2020 - May 2021 (7 months)
Designed UX/UI for Elixir.app leading to 1st prize at Miami Bitcoin Conference 2021 and developed crypto wallet and DeFi pool interfaces while conducting user research and usability testing.
UI/UX & Graphic Designer
Freelance
Jan 2016 - Jan 2020 (4 years)
Improved UX for web applications and landing pages, implemented branding and corporate visual identities, and produced graphic and digital campaign content for remote clients.
Education
Degrees, certifications, and relevant coursework
UPUniversidad de Palermo
Bachelor in Business of Design and Communications, Graphic Design
Degree in Graphic Design from Universidad de Palermo, expected graduation in 2025.
IRIronhack
Bootcamp Certificate, Web Development
Web Developer Bootcamp completed at Ironhack.
TUTutellus
Bootcamp Certificate, Blockchain / Tokenization
Tokenization in Blockchain Bootcamp attended through Tutellus focusing on blockchain frontend and product design.
GOUX Design Professional Certificate, User Experience Design
Google UX Design Professional Certificate completed.
SCScrum.org
Professional SCRUM Product Owner (PSPO I), Product Management / Scrum
Professional SCRUM Product Owner (PSPO I) certification from Scrum.org.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Website
rodmartinez.netJob categories
Skills
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