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Lily Orlenko

@liliiaorlenko

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Senior Product Designer — Blockchain & Fintech | Growth, Core UX, Complex Systems

Ukraine

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What I'm looking for

I’m looking for a role where I can design clear, user-first experiences for complex products—especially in Web3 or AI. I want to work on a team that values design, moves fast, and builds with purpose. I enjoy solving messy problems, shaping systems, and creating interfaces that feel simple, honest, and intuitive.

I’m a Senior Product Designer with 9+ years of experience building intuitive, secure, and scalable products in blockchain and fintech. My work focuses on core product design, user acquisition, and retention strategies that are grounded in data and driven by user insights. I’ve led UX initiatives across secure smart wallets, enterprise finance tools, and multi-platform experiences, blending behavioral psychology with systems thinking. I collaborate closely with engineers, product teams, and researchers to translate complexity into clarity—and turn vision into measurable product impact.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Safe.global

Dec 2021 - Nov 2024 (2 years 11 months)

Led design for Safe Web Wallet, used by DAOs and individuals to manage onchain assets. Created UX for wallet setup, transactions, and app integrations with a focus on security. Boosted adoption by 18% through better onboarding and dashboards. Contributed to the design system and supported token launch with growth-focused UX.

Product Design UX Design UX Research UX Strategy Growth Strategy

Product Designer

McMakler

Jan 2020 - Oct 2021 (1 year 9 months)

Designed and optimized internal operational tools for property acquisition, led full design cycles, and collaborated with teams to enhance website scalability. Conducted UX research, streamlined workflows, and improved productivity, resulting in significant cost savings and increased tool adoption.

UX Design User Research Workflow Optimization Prototyping Usability Testing Design Systems Collaboration Data Management Agile Methodologies

UX/UI Designer

Self-employed

Sep 2018 - Dec 2019 (1 year 3 months)

Redesigned websites for international clients, enhancing user experience and visual appeal. Delivered design assets to development teams and created animations to support marketing initiatives. Managed multiple projects while studying at ECAL.

UX Design UI Design Web Design Animation 3D Visualization Project Management Adobe Creative Suite User Research Brand Identity

UX/UI Designer

Bachoo Design Studio

Oct 2017 - Jan 2018 (3 months)

Created modern, aesthetic, and user-centric design concepts for various industries, including fintech and e-commerce. Delivered high-quality design files for web and mobile platforms, collaborating with cross-functional teams to align visual design with user experience goals.

UX Design UI Design Figma Adobe XD Prototyping User Research Collaboration Visual Design Web Design Mobile Design

UX/UI Designer

Dreamware

Aug 2016 - May 2017 (9 months)

Designed user-centric interfaces for mobile applications, focusing on UX, visual appeal, and user engagement. Developed design systems and UI libraries for consistency across products. Created prototypes and designs for iOS and Android, enhancing user experience for diverse industries, including a gay dating app.