I am a Product Designer specializing in native mobile applications (iOS & Android) and complex SaaS platforms. I thrive at the intersection of product strategy, advanced workflows, and high-fidelity visual craft, translating intricate systems into intuitive digital experiences.
My approach is rooted in the belief that design is a functional asset—whether architecting a consumer mobile ecosystem or structuring data-heavy digital products, the priority is to make technology scalable, accessible, and high-converting.
Areas of Expertise:
Mobile-First Product Design: End-to-end execution for iOS and Android, focusing on intuitive multi-user flows, accessibility, and seamless gestural interactions.
Scalable Design Systems: Building and scaling unified component libraries that ensure multi-platform consistency and accelerate engineering velocity.
Complex Systems & AI: Shaping advanced, data-driven interfaces and AI workflows without sacrificing simplicity or clarity.
Track Record:
Most recently, I led product design at Firmus.ai, defining the UX/UI and visual foundation of an AI platform from early concept to launch, contributing to its acquisition by Bluebeam in 2025. Alongside this, I have partnered with multiple startups and high-growth teams to launch high-performing mobile platforms across Healthcare, Booking, and Hospitality ecosystems.

Laura Machler
@lauramachler
Product Designer (UI/UX) | Mobile Apps & Complex SaaS | AI Products | Design Systems | Barcelona - Remote (EU)
Experience
Work history, roles, and key accomplishments
Product Designer
Firmus
Mar 2023 - Present (3 years 6 months)
Led product design across the core platform from early-stage concept to full production, shaping UX and visual foundations. Built scalable design systems and collaborated with founders and product teams, contributing to a successful company acquisition by Bluebeam in 2025.
Product Designer
Freelance
Aug 2020 - Present (6 years 1 month)
Designed end-to-end UX/UI solutions for SaaS platforms and mobile applications across multiple startups including Firmus, Tabnine, Rubix, GammaUX, Cynet, Brew, Paint Us, Quiver and more. Delivered scalable product experiences from concept through execution, improving usability and user engagement.
Improved conversion and retention through UX optimization. Designed and maintained high-performing web and mobile interfaces, enhancing brand consistency across digital platforms.
Designed user-friendly interfaces through wireframes, user flows, process flows, storyboards, and site maps. Managed visual design stages from conception to final product delivery to engineering teams, and conducted competitor analysis, user research, and user testing.
Education
Degrees, certifications, and relevant coursework
Master Graphic Advertising
Master, Graphic Advertising
2003 - 2005
Pursued a Master's degree in Graphic Advertising from 2003 to 2005.
Diploma Visual Design & Adobe course
Diploma, Visual Design
2000 - 2000
Completed a Diploma in Visual Design and Adobe course in 2000.
B.A. Advertising
Bachelor of Arts, Advertising
2005 -
Studied Advertising for a Bachelor of Arts degree starting in 2005.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
laumachler.comPortfolio
laumachler.comSalary expectations
Social media
Job categories
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