antonia Evtimova

I am a Product Designer with 6+ years designing end-to-end digital experiences that balance user needs, business goals, and technical feasibility. I combine strategic thinking, visual craft, and data analysis to deliver usable, scalable products.

I have led design across fintech, travel, transport, automotive, and e-commerce, collaborating closely with product, development, growth, and data teams. My work consistently translates insights into measurable business impact through research, testing, and iteration.

Notable outcomes include conversion and revenue improvements from acquisition funnel redesigns and booking flow optimizations, informed by A/B testing and behavioral analytics (Mixpanel, Hotjar, GA4). I build and maintain design systems to ensure consistency and scalability.

I am autonomous and collaborative, skilled in systems thinking, accessibility, and integrating emerging tools like AI (Claude Pro) to enhance design workflows. I focus on driving product outcomes while crafting delightful, efficient user experiences.