Aitana Barredo Valero
@aitanabarredovalero
Product designer working across product, brand, and growth for consumer apps, shaping end-to-end digital experiences.
SpainWhat I'm looking for
I design end-to-end product and brand experiences for consumer apps across wellness, music, and education. In my freelance work, I redesign subscription, landing, and add-on flows to reduce friction, and create performance-driven assets that I iterate based on campaign results.
At Blinkist, I worked with product and growth teams on activation, retention, and messaging across the user journey. I led research and creative testing, directed acquisition campaigns across 7+ markets, and led a team of 10+ designers across product marketing, brand initiatives, and lifecycle campaigns.
I came to product design through advertising and growth, and bring product, brand, and messaging together as one experience. I care about understanding the problem before designing, and balancing craft with usability.
Experience
Work history, roles, and key accomplishments
Freelance Product & Brand Designer
Freelance
Mar 2025 - Present (1 year 7 months)
Designed end-to-end product experiences for consumer apps across wellness, music, and education, owning UX, UI, and brand systems. Redesigned subscription and landing flows to reduce friction and improve conversion.
Worked with product and growth teams to improve activation, retention, and messaging across the user journey. Led research and creative testing, directed high-impact acquisition campaigns, and managed a team of 10+ designers.
Designed marketing assets, landing pages, and digital campaigns. Contributed to brand consistency and visual evolution across platforms.
Education
Degrees, certifications, and relevant coursework
AllWomen
UX/UI Specialization, UX/UI
Intensive professional program completed alongside freelance product work, formalizing the transition from brand and growth design into product.
Shillington College
Graphic Design, Graphic Design
2018 - 2018
Graphic Design program from January to September 2018.
Universitat Autònoma de Barcelona
Master, Strategic Planning of Communication
Master in Strategic Planning of Communication from Universitat Autònoma de Barcelona in 2014.
Universitat Pompeu Fabra
Degree, Advertising and Public Relations
2009 - 2013
Degree in Advertising and Public Relations with a specialization in Marketing and Creative Strategy from 2009 to 2013.
Availability
Location
SpainAuthorized to work in
Salary expectations
Job categories
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