Rodolfo Gomes

Design and deliver Sales Analytics and Business Intelligence solutions for commercial, sales, logistics, financial, trade marketing and market research teams using Power BI, SQL, Power Query, DAX and Excel.
• Translate sales, customer, product, pricing, margin and market execution data into management KPIs, executive dashboards and actionable commercial insights.
• Built a Sales Performance Analyt

Support People Analytics and HR decision-making through data analysis, KPI monitoring, dashboards and process automation.
• Develop and monitor workforce KPIs including Headcount, Turnover, Promotions and Merit cycles.
• Build analytical dashboards and management reports to improve visibility into workforce performance and support leadership decisions.
• Automate recurring reporting and data proce

Built commercial and financial analytics solutions focused on pricing, profitability, sales performance and decision support using Power BI and SQL.
• Developed a pricing simulation solution to support customer negotiations, markup analysis and commercial decision-making, associated with +15% sales growth within three months.
• Transformed pricing, margin and sales data into actionable insights to

• Managed channel accounts and supported commercial execution through KPI monitoring, incentive campaigns, product training and route/market-share audits.
• Used performance analysis to support account decisions, execution quality and sales priorities.

• Managed regional customer relationships and commercial support using SAP and Excel, including pricing proposals and sales follow-up.
• Promoted after two months, reflecting rapid adaptation and commercial performance.

• Managed retail and wholesale accounts, pricing, commercial proposals, sell-out monitoring and market execution using Excel, TOTVS and Nielsen data.
• Achieved 136% of annual goal; reduced missing products by 15%; improved tax accuracy by 20%.

Supported sales forecasting, opportunity and deal management, RFPs, quotes, orders, commercial reporting and SLA coordination across the sales process.
• Built and maintained sales dashboards, automation routines and data controls to improve reporting reliability, customer-record integrity and sales-process visibility.
• Supported the Revenue Matrix Management tool used by leadership for sales str

Analyzed sales performance, inventory levels versus targets, replenishment requirements and Nielsen market data to support commercial planning and product availability.
• Developed an Excel-based stock control and replenishment tool focused on high-turnover products and target attainment.
• The initiative contributed to a 15% reduction in product stockouts.
• Coordinated sales and inventory inform

Supported commercial reporting, sales administration and data controls for major retail accounts.
• Developed an Excel-based control process for retail-chain commercial listings covering approximately 70% of branch operations.
• Improved information accuracy and process control, contributing to a 20% improvement in tax accuracy.
• Supported sales teams with structured commercial information, repor

Analyzed company and competitor sales, pricing and market information to support commercial decision-making and sales execution.
• Developed Excel-based competitor pricing analyses and performance reports to identify market gaps, risks and commercial opportunities.
• Supported sales planning and target monitoring, helping commercial teams prioritize products, customers and actions based on market

Jan 2026

Jan 2026

Jun 2024

Jan 2023

Jul 2021

Business Management / Postgrad in Strategic Business Management

Mar 2009