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Gabriela FernandesGF
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Gabriela Fernandes

@gabrielafernandes

Commercial Planning & Data Intelligence Coordinator at SA+ building executive performance ecosystems and predictive analyses.

Brazil
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At SA+, I lead the commercial planning cycle across Sales, Marketing, and Finance, supporting target alignment and revenue predictability. I also lead commercial data architecture and governance.

I design executive performance ecosystems that turn pipeline, portfolio health, and forecast data into insights for C-level leadership. I coordinate predictive analyses and trend studies to inform resource allocation and demand strategy.

At Orizon, I led executive dashboards and KPIs for commercial performance, pipeline evolution, and revenue indicators. I built analytical models and recurring reports, integrated CRM and internal-system data, and automated reporting processes with Power Automate.

Earlier, at LEDAX Energia, I developed commercial dashboards, structured commission-calculation models, and supported pricing, margin analysis, and forecasting. Across my roles, I’ve worked with Power BI, Excel, SQL, and Python to translate data into business decisions.

Experience

Work history, roles, and key accomplishments

WT

Business Intelligence | Data Analyst

WIT – Wealth, Investments & Trust

Dec 2022 - Jan 2024 (1 year 1 month)

Developed dashboards and analytical reports supporting operational and strategic decision-making. Structured data models and KPIs for different business areas.

II

Administrative | Business Support Intern

ISI Infinity

Aug 2019 - Nov 2019 (3 months)

Supported administrative routines, data organization, document control, and operational reporting. Helped structure spreadsheets and basic indicators for daily operations.

Education

Degrees, certifications, and relevant coursework

Universidade Estadual de Campinas (UNICAMP) logoUU

Universidade Estadual de Campinas (UNICAMP)

Bachelor of Business Administration (BBA), Business Administration and Management

2017 - 2021

Bachelor of Business Administration (BBA) in Business Administration and Management from Universidade Estadual de Campinas (UNICAMP), completed in 2021.

Tech stack

Software and tools used professionally

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