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Robyn Pineault

@robynpineault

Senior marketing executive at Serotonin who led global fintech launches, including Robinhood Crypto’s expansion into Europe.

Canada

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At Serotonin, I led global marketing strategy for fintech, digital payments, investment and enterprise technology clients. I led the go-to-market strategy for Robinhood Crypto’s expansion into Europe and supported USDT0’s growth beyond $100B in transfer volume.

For MoneyGram, I grew social media impressions 15.4x and secured 723 pieces of earned media coverage for product and partnership announcements. The MGUSD launch generated 1.2B in earned audience reach.

At Predictable Revenue, I defined the company’s ICP, buyer personas and value proposition, then implemented a content marketing strategy that increased SQLs by 19% and SALs by 31% year over year. Earlier, at Coulson Group of Companies, I increased Coulson Ice Blast lead generation by 50% through CRM implementation and SEO and SEM optimizations.

Experience

Work history, roles, and key accomplishments

Senior Director Marketing

Serotonin

May 2022 - Jul 2026 (4 years 2 months)

Led global marketing strategy for a portfolio of fintech, digital payments, investment, and enterprise technology clients. Managed cross-functional marketing teams for integrated campaigns, product launches, brand positioning, and demand generation.

Marketing Strategy Product Launch Brand Positioning Demand Generation Social Media Strategy Earned Media Integrated Marketing Cross functional Leadership C suite Partnership

Marketing Director

Predictable Revenue

Jun 2021 - Feb 2022 (8 months)

Led global marketing strategy for a sales development training company. Coached a marketing team of 6, with revenue over $4M.

ICP Definition Customer Personas Value Proposition Content Marketing Lead Generation Martech Attribution and Measurement

Marketing Director

Coulson Group of Companies

Jan 2020 - Jan 2021 (1 year)

Led global marketing strategy for multiple companies including aviation and ice blasting technology. Coached a marketing team of 4 direct reports.

CRM SEO SEM Email Marketing Social Media Marketing Lead Generation Crisis Management

Digital Marketing Director

TRUEdotDESIGN - Marketing Agency

Oct 2018 - Dec 2019 (1 year 2 months)

Managed accounts and led marketing for an agency specializing in strategic marketing, branding and design. Promoted from Account Director to Digital Marketing Director within the first 7 months.

Account Management Marketing Strategy Branding Web Design Google Ads Client Onboarding Process Improvement

Education

Degrees, certifications, and relevant coursework

McMaster University

Honours Bachelor of Commerce, Marketing

2001 - 2005

Activities and societies: Dean's Honours List (2001/2002), McMaster University Honour Award (2000/2001), Operations Director for the World Congress (2004), Bruce M. Hamilton Award for creating the MARS Apprentice Internship Competition (Convocation 2005).

Honours Bachelor of Commerce with a major in Marketing and a minor in Political Science. Graduated with Dean's Honours List recognition and received the McMaster University Honour Award.