Robyn Craddock

Designs tailored FIT and MICE proposals, negotiates with suppliers, and coordinates end-to-end project delivery across operations, sales, and marketing teams.

Prospected and engaged target organisations in the Australian and New Zealand public sectors, built relationships with decision-makers, and managed CRM records and sales reporting.

Maintained accurate customer and supplier records, processed daily transactions in Xero, and coordinated invoice and payment workflows.

Targeted SME prospects across North America to promote expense reduction services, scheduled callbacks, and led virtual meetings with prospective clients.

Managed and retained key customer accounts, developed account plans and sales reports, and represented the brand at trade shows and exhibitions.

Expanded business within the Protea Hotel Group, managed pricing and product queries, and directed training and brand governance for partnership programmes.

Handled sales representation for Canon products.

Assisted with bookkeeping tasks.

Provided customer service for new business clients.

Represented pharmaceutical products and managed sales activities.

Managed external recruitment and account management responsibilities.

Managed administrative operations.

Currently pursuing a BCom in Marketing Management, with studies currently on hold.

Earned QuickBooks Certification in July 2024.

Earned Xero Certification in April 2022.

Earned HubSpot CRM Expert certification in May 2021.

Completed an Educare N6 National Diploma from East London College from 2001 to 2003.