Open to opportunities

Rob Borella

@robborella

Message

C-suite executive specializing in sales and marketing leadership.

United States

Message

What I'm looking for

I seek a dynamic role where I can leverage my expertise in sales and marketing to drive growth and innovation in a forward-thinking organization.

I am a seasoned Chief Sales and Marketing Officer with over 25 years of experience in driving growth and creating organizational value in the healthcare sector. Currently, I lead a team of 113 at InnovAge, where I successfully generated a 40% revenue lift, achieving all-time company highs and expanding our member base significantly. My strategic initiatives have optimized lead generation and marketing campaigns, resulting in a 230% increase in referrals at lower costs.

Previously, I served as Chief Sales and Marketing Officer at Trajector, where I grew monthly subscription sales by 149% and tripled revenue from $43 million. My expertise lies in developing and executing comprehensive marketing strategies that enhance customer acquisition and retention. I have a proven track record of transforming organizations through innovative marketing and sales operations, driving substantial increases in leads and brand awareness.

Experience

Work history, roles, and key accomplishments

Current

Chief Sales and Marketing Officer

Current

InnovAge

Jan 2022 - Present (3 years 4 months)

Led a large field and inside sales and marketing team, reporting to the CEO. Generated all-time company highs including a 40+% revenue lift and 104% new member growth. Expanded referrals and digital leads by 230% at 35% lower costs.

Sales Leadership Marketing Strategy Sales Growth Digital Marketing Lead Generation Team Management

Current

Chief Sales and Marketing Officer

Current

InnovAge

Feb 2022 - Present (3 years 3 months)

Lead Sales and Marketing for $850M publicly traded healthcare company.

Chief Sales and Marketing Officer

Trajector

Jan 2020 - Dec 2022 (2 years 11 months)

Led a global sales and marketing team for an international portfolio of businesses. Grew monthly subscription-based sales 149% and tripled revenue from $43M. Decreased Cost Per Call by 29% and Cost Per Acquisition by 19%.

Revenue Team Leadership

Senior Vice President Marketing & Sales Operations

HCTec

Jan 2017 - Dec 2020 (3 years 11 months)

Served on the executive leadership team responsible for sales and marketing strategies and operations. Transformed the organization with an enterprise-wide marketing and sales operations infrastructure. Launched a digital-centric marketing strategy that doubled revenue and increased sales leads by 350%.

Marketing Operations Sales Operations B2B Marketing Marketing Automation Account Based Marketing Digital Marketing Demand Generation Brand Awareness Customer Experience

Vice President Marketing

Brookdale Senior Living

Jan 2015 - Dec 2017 (2 years 11 months)

Led marketing and sales, responsible for the corporate brand vision and marketing strategy. Transitioned lead generation to a digital advertising strategy, driving 30,000+ higher quality monthly sales leads. Increased census by 13% and improved move-ins/move-outs by 18%.

Brand Strategy Digital Advertising Lead Generation Sales Strategy Senior Living Industry Customer Journey Sales Training Content Development Email Marketing

Staff Writer, Internal Communications

Sunoco

Jan 1992 - Dec 1992 (11 months)

Worked as a Staff Writer focusing on internal communications for a large fuel retailer.

Internal Communications Writing Retail

Senior Director Marketing

Giant Eagle, Inc.

Jan 2002 - Dec 2015 (13 years 11 months)

Led corporate marketing efforts for 23 product lines with a $90 million annual marketing P&L. Co-created and branded the loyalty/fuel reward program, fuelperks!, powering organic growth from $3 to $10 billion in sales. Generated 5,000 stories and 212 million impressions in earned media coverage and rocketed website traffic by 70%.

Loyalty Programs Sales Growth Digital Marketing Crisis Communications Customer Service Salesforce