Open to opportunities

Kris Fair

@krisfair

Transformational C-level marketing and client operations executive driving revenue, retention, and scalable global teams.

United States

Message

What I'm looking for

I seek senior executive roles where I can lead cross-functional teams to scale revenue and retention, drive data-driven marketing and AI initiatives, and foster inclusive cultures focused on measurable growth.

I am a transformational executive leader with deep expertise in strategic marketing, customer success, and client operations across B2B SaaS, healthcare, life sciences, retail, and financial services.

I have built and scaled high-performing cross-functional teams—from 60+ to 200+ members—led P&L responsibilities, and delivered measurable outcomes including $15M in cross-sell revenue, 98%+ retention, and improved NPS.

As a CMO, VP of Marketing, and Head of Customer Success, I have driven GTM strategy, product marketing, AI adoption, and data-driven initiatives that produced market leadership, cost reductions, and conversion improvements (e.g., 45% post-rebrand uplift).

I lead with a collaborative, inclusive approach—aligning C-suite to field teams—focused on operational excellence, customer health, and sustainable revenue growth while fostering continuous learning and diversity initiatives.

Experience

Work history, roles, and key accomplishments

Current

Executive Strategist

Current

ExperienceGPT

Mar 2024 - Present (1 year 6 months)

Provides fractional CMO/COO advisory services driving organizational transformation, AI-enabled growth initiatives, and cross-functional alignment to improve retention and accelerate value realization.

Strategic Marketing Client Success Go To Market Strategy

Chief Marketing Officer

Lantern Health

Jul 2022 - Mar 2024 (1 year 8 months)

Built and scaled an 85+ cross-functional marketing and product team, led GTM and data-driven campaigns that contributed $15M in cross-sell revenue and supported a 40% Surgical COE market share.

Marketing Strategy P&L management Demand Generation Cross Channel Marketing Segmentation Customer Experience Analytics Team Leadership

Board Member

Pacific Heart, Lung & Blood Institute

May 2022 - Dec 2023 (1 year 7 months)

Served on the board supporting research, education, and fundraising initiatives for mesothelioma research until organizational closure in Dec 2023.

Board Governance Fundraising Strategic Planning Nonprofit Leadership Stakeholder Engagement

Vice President Marketing

Generate Life Sciences

May 2019 - Jun 2022 (3 years 1 month)

Led 60+ commercial marketing and product teams managing a $35M budget to deliver >$150M EBITDA, cut CPE by 34% YoY and increased conversions 45% after a global portfolio rebrand.

Brand Strategy Demand Generation Digital Marketing Budget Management Product Marketing CRM PR Agency Management

VP, Global Customer Success

Cheetah Digital

May 2015 - May 2019 (4 years)

Directed 150+ operations across multiple regions, owned $55M+ portfolio P&L, delivered 98%+ retention and improved NPS from 6 to 9 through data-driven customer health scoring and proactive interventions.

Customer Success P&L management Customer Health Cross Functional Collaboration Retention

Managing Director, Client Services

eBay

Jan 2011 - Apr 2015 (4 years 3 months)

Led West Coast client success and solutions teams, exceeding targets by 60% and delivering omnichannel performance marketing for major retail and consumer brands.

Performance Marketing Client Success UX Strategy Team Leadership Stakeholder Management

Group Account Director

eBay Enterprise Marketing Solutions

Jan 2009 - Jan 2011 (2 years)

Consulted with enterprise clients to define interactive marketing strategies and led large cross-functional teams to drive ecommerce growth and digital marketing results.

Account Management SEM Email Marketing CRM Social Media Client Strategy